Head of Marketing

HotelFriend AG is seeking an experienced Head of Marketing with native-level German, strong leadership capabilities, and a proven track record in PR and brand visibility. We offer an attractive salary, significant autonomy, and the opportunity to shape the marketing direction of a fast-growing international SaaS company in the hospitality industry.

Job description:

As Head of Marketing at HotelFriend, you will lead our marketing department in Leipzig and take full ownership of our brand positioning, public relations, and market expansion efforts across German-speaking markets and beyond.

Your responsibilities will include:

• developing and executing comprehensive marketing strategies aligned with company growth objectives;
• leading PR initiatives to establish HotelFriend as a thought leader in hospitality technology;
• building and maintaining relationships with media outlets, industry publications, and influencers;
• driving AI visibility strategy (GEO/AISO) to ensure HotelFriend is recommended in AI-powered search tools and assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews;
• managing content strategy optimized for both traditional search and generative AI discovery;
• analyzing market trends, competitor activities, and identifying new opportunities;
• coordinating with sales and product teams to align messaging and campaigns;
• managing and mentoring marketing team members;
• representing HotelFriend at industry conferences, trade shows, and media events;
• monitoring KPIs and delivering regular performance reports to executive leadership.

Our requirements:

• degree in marketing, communications, journalism, or related field;
• 5+ years of marketing experience with at least 2 years in a leadership role;
• native or near-native German language skills (written and spoken) — essential;
• strong command of English;
• proven success in PR campaigns and media relations;
• understanding of AI search landscape and Generative Engine Optimization (GEO) — how brands gain visibility in AI-generated responses;
• experience with content strategies that perform across traditional SEO and AI discovery channels;
• experience in B2B SaaS, hospitality, tourism, or technology sectors is a strong advantage;
• excellent communication, presentation, and stakeholder management skills;
• strategic mindset with hands‑on execution capabilities;
• data‑driven approach with experience in marketing analytics;
• proactive, creative, and results‑oriented personality.

Reasons why you will love your new job:

• leadership role with real impact on company direction and growth;
• autonomy to implement your vision and ideas;
• work at the cutting edge of AI‑era marketing and brand visibility;
• international environment with opportunities across multiple markets;
• direct communication with C‑level executives;
• friendly team culture and modern office in Leipzig;
• competitive salary and performance‑based incentives;
• opportunity to shape the brand of an innovative hospitality tech company.