Team Lead (f/m/x) Marketing Management - Workflow & Automation

Overview

Team Lead (f/m/x) Marketing Management – Workflow & Automation. Be among the first 25 applicants.

Are you looking for more than just a job, for something truly meaningful and rewarding? Then Sysmex Europe SE is the place for you. As the regional headquarters for the EMEA (Europe, Middle East and Africa) region, our company is dedicated to providing essential products that help people worldwide on their healthcare journey. If this opportunity appeals to you, come and join us in the position of Team Lead (f/m/x) Marketing Management – Workflow & Automation.

Responsibilities

• Drive the strategic development and implementation of marketing initiatives supporting our automation portfolio.
• Lead and develop a high-performing team of marketing managers and collaborate closely with Product Management, Workflow Consulting, Application Support, and regional stakeholders across EMEA.
• Translate the automation strategy into marketing roadmaps and campaigns.
• Create compelling value propositions for automation solutions (e.g., connectivity, workflow optimization, pre-analytics).
• Oversee market intelligence to identify trends, competitive moves, and customer needs.
• Collaborate with Product Management to support launches and lifecycle marketing.
• Work with Workflow Consulting and Application Support to transform insights into strong marketing content.
• Align with regional EMEA teams to ensure consistency and enable local adaptation.
• Drive systematic market intelligence processes and translate customer insights into differentiating messaging and solution positioning.
• Deliver EMEA campaigns, sales enablement, and customer engagement initiatives.
• Define and monitor KPIs to ensure measurable impact.
• Ensure all materials comply with company standards, messaging frameworks, and regulatory requirements.

Qualifications

• A relevant academic background (e.g., Master’s in Marketing, Business Administration, Health Economics; MBA or equivalent is a plus).
• Excellent leadership and team development skills, ideally gained in a matrix environment.
• 6+ years of experience in marketing, market access, or automation management within healthcare, diagnostics, or MedTech.
• Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity.
• Proven strengths in strategic marketing, stakeholder engagement, and commercial planning.
• Solid business acumen with the ability to translate clinical and technical value drivers into impactful strategies.
• Experience working with regional/global teams and regulatory or external partners.
• Proficiency with CRM systems, marketing platforms, data dashboards, and collaboration tools.
• Fluency in English; additional European languages are an asset.

We offer / Benefits

• Culture & cooperation: An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere. Working in an innovative and international environment with a broad learning and development landscape in our EMEA Campus, after-work events for internal networking.
• Work-life balance: Flexible working through flextime and a hybrid working model (60% mobile working, 40% on-site), 30 days annual leave.
• Additional benefits: Attractive compensation package including Christmas and vacation pay, childcare allowance, capital-forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen.
• Health & wellbeing: In-house gym, various sports courses, massages, company medical and psychological care, workplace glasses, general health management.
• Mobility: Subsidy for the public transport “Deutschlandticket”, free parking, bike leasing via JobRad.
• Social Responsibility: Various opportunities to get involved in different sustainability and charity initiatives, climate-friendly and respectful use of resources.

Additional information

Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

We are referring to job postings and opportunities available in Hamburg, Germany.