Director of Sales Marketing

Senior Consultant - Head of the European Division in AmsterdamI recruit within the International Service Industry - Head of Hotels, Bars and Leisure…

Start: ASAP

Languages: German and English

The role

• Strategic commercial leadership role overseeing Sales & Marketing for two interconnected premium‑brand airport hotels, responsible for topline performance across all segments and channels.
• Leads the overall commercial strategy, ensuring the properties are competitively positioned, revenue goals are achieved, and brand visibility is maximized in key source markets.

Key responsibilities

• Lead the Sales & Marketing department for both hotels, managing reactive and proactive sales, reservations, and marketing & communications (approx. 25 direct reports).
• Motivate and guide the team in day‑to‑day operations, taking full responsibility for achieving sales targets, revenue objectives and market share goals across both properties.
• Develop and implement sales goals and commercial strategies aligned with the overall business strategy and positioning of the dual‑brand airport hotels.
• Evaluate and optimise distribution channels, build strong client relationships, and proactively position and market the hotels to corporate, MICE, leisure and airline‑related business.
• Manage the marketing budget, overseeing the development of campaigns, promotions and collateral that drive revenue and support property goals across rooms, meetings and F&B.
• Collaborate with regional marketing and communications teams to implement regional and international promotions and ensure consistent brand messaging across all channels.
• Develop and implement product and service strategies that meet or exceed brand and guest expectations while delivering strong profitability for ownership.
• Partner closely with Revenue Management to optimise pricing, inventory, segment mix and forecasting, ensuring a data‑driven approach to demand generation.
• Represent the hotels externally at key client meetings, trade fairs, sales missions and industry events, acting as a visible ambassador for the properties.
• Take on additional responsibilities such as Manager‑on‑Duty shifts as part of the hotel leadership team.
• Report directly to the General Manager and serve as a member of the Executive Committee, contributing to overall hotel strategy and owner communication.

Profile & requirements

• Degree in Hotel Management, Business Administration, Marketing or a related field.
• Several years of experience in a comparable Sales & Marketing leadership role within corporate hospitality, ideally with exposure to the Frankfurt or similar airport/conference markets.
• Proven leadership and team management skills, with experience guiding multi-disciplinary commercial teams.
• Strong proficiency in MS Office and confident working with CRM, PMS and revenue/BI tools.
• Goal‑ and results‑oriented mindset, excellent relationship management skills and strong organisational talent.
• Coaching‑oriented leader who knows how to support, challenge and develop individuals within a motivated team.
• Fluent in German and English (spoken and written); additional languages are an advantage.
• Communicative personality with positive energy, strong professional presence and a passion for sales, marketing and hospitality

Seniority level

Director

Employment type

Full‑time

Job function

Management

Industry

Hospitality