CRM Strategy Director

Overview

CRM Strategy Director (Berlin, Frankfurt, or Munich)

Salary €90k

Languages: English (business proficient) and German (business proficient)

My client is seeking a dynamic CRM Strategist to lead the CRM relationship with one of their flagship accounts. In this role, you\u2019ll be instrumental in crafting and delivering impactful, data-driven customer journeys that drive engagement, loyalty, and business results. Youll collaborate closely with cross-functional teams \u2014 creative, media, data, and global stakeholders \u2014 to ensure communications are personalized, relevant, and strategically aligned with the clients overarching goals. This is a unique opportunity to elevate the customer experience of a globally loved brand at a local level, bringing innovative CRM thinking to life in a high-impact market.

What youll do:

• Lead the strategic development of multi-channel CRM programs, ensuring alignment with client goals and business KPIs (CLV, retention, engagement, etc.).


• Translate insights into action, turning data signals into meaningful customer experiences across email, app, web, and messaging platforms.


• Work closely with cross-functional teams (creative, data, tech, media) to craft integrated customer journeys that blend automation, personalisation, and behavioural nudges.


• Serve as a client-facing lead, presenting strategies, roadmaps, and performance results with clarity and conviction, both in Dutch and English.


• Support new business efforts with CRM POVs, pitch contributions, and thought leadership when needed.

What were looking for:

• 8 years of experience in CRM, loyalty or data-driven marketing, preferably in a digital or creative agency setting.


• A proven track record leading CRM strategy across industries (retail, QSR, travel, automotive, etc.), ideally with QSR experience.


• Strong understanding of CRM platforms and martech ecosystems (Salesforce, Adobe, Braze, etc.) and how to activate them across lifecycle stages.


• Comfortable with data and performance metrics; able to interpret dashboards, propose testing strategies, and work with analysts to refine audience targeting and personalisation.


• Excellent verbal and written communication skills in English and Dutch, with the ability to synthesize complex ideas and present them clearly.


• Experience working in agile and collaborative environments with global clients is a plus.


• Great at client engagement and selling in creative concepts.


• Ability to jump into creative development sprints for quick research deep dives, insight and brief development, campaign sell-in.


• Demonstrated ability to think deeper than traditional marketing to bring a creative opportunity to life through channels like CRM and social media that make creative use of data and can lead to deeper, data-driven knowledge about customers.

Seniority

• Director

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Advertising Services and Marketing Services