(Senior) Growth Marketing Manager

Join to apply for the (Senior) Growth Marketing Manager role at Pflegewegweiser GmbH

Pflegewegweiser is the leading platform for compensated family caregiving in Switzerland.

Our mission is clear: to provide families with fast and tangible relief.

At our company, your marketing work creates real social impact – your efforts directly help thousands of families.

Bureaucracy, time pressure, and emotional strain make life difficult for family caregivers – we give them clarity, support, and freedom to act again.

Our principle: Speed that helps.

We build quickly, effectively, and decisively. Mediocrity slows us down – speed moves us forward.

If you want to make a real difference for families with energy, sharpness, and responsibility – keep reading.

Your Role

As a Growth Marketing Manager, you are the driving force behind our market expansion.

You develop new customer‑acquisition strategies, run growth experiments, and ensure that our messages reach exactly where they have the greatest impact.

Your work ensures that families can access our services faster – and that we continue to strengthen our market leadership.

Your Tasks

• Design, execute, and analyze data‑driven growth strategies and campaigns across all channels, including SEA/SEO, paid social, online partnerships and content marketing,


• Constantly identify new growth opportunities to drive customer acquisition and retention.


• Work collaboratively with our operational and tech teams to develop consistent messaging and positioning.


• Optimize the marketing funnel to improve customer journeys and increase conversion rates.


• Track and report on key performance indicators, including customer acquisition costs, lifetime value, and channel‑specific performance.


• Conduct market research to stay updated with industry trends, competitor strategies, and new growth opportunities.

Your Profile

• 4+ years of experience in Growth or Performance Marketing, ideally in scale‑ups, digital platforms, or fast‑growing environments.


• Proven success in building and scaling growth channels (e.g., Google Ads, paid social).


• Strong analytical skills and confident handling of KPIs and tools such as GA4, HubSpot, or similar.


• Experience in conversion optimization, A/B testing, and hypothesis‑driven work.


• High digital affinity and a strong sense for audience‑focused communication.


• Pragmatic under pressure and able to make smart decisions at high speed.


• Languages: fluent in German and English.

What We Offer

• Key Role: Direct influence on expanding our market leadership.


• High Impact: Work with speed, responsibility, and visible results.


• Team: Collaborate with an international, data‑driven, and ambitious team.


• Development: Exceptional opportunities for personal and professional growth.


• Workspace: Modern, centrally located office in the heart of St. Gallen.


• Team Culture: Regular, fun team events that strengthen collaboration and spirit.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Health and Human Services

Referrals increase your chances of interviewing at Pflegewegweiser GmbH by 2x