Digital Product Manager – Digital Channels

Sky Italia is looking for a Digital Product Owner/Manager to join the Innovation & Customer Digital Channels team, responsible for the development and evolution of digital channels (Web Self Care, My Sky App & Customer Support).

What you’ll do:

• Lead the definition and evolution of the digital channels roadmap within an Agile framework, from ideation to release of new features aimed at improving customer engagement and reducing operational costs.
• Translate business and customer needs into clear requirements, user stories, and a prioritized backlog, balancing time-to-market, customer value, and business impact.
• Collaborate with cross-functional teams (Marketing, Customer Care, Technology, UX/UI, Analytics) to ensure consistency and impact across the customer journey and KPIs.
• Monitor channel performance (adoption, upselling, call diversion, FOC, NPS, etc.) and turn quantitative and qualitative insights into actionable improvements.
• Coordinate usability testing and bug fixing activities to ensure the best customer experience.
• Contribute to the definition of Sky’s digital strategy, supporting engagement growth and cost reduction.

What you’ll bring:

• Degree in Economics, Communication, Marketing, Engineering, or similar fields.
• At least 3 years of hands-on experience managing digital products in Product Owner/Product Manager roles, preferably in Telco, Media, Streaming, or digital services.
• Strong knowledge of Agile/Scrum methodologies and tools like Jira and Confluence.
• Data-driven mindset: ability to read and interpret digital KPIs, analytics, and market insights.
• Collaborative attitude and excellent communication skills to engage stakeholders and multidisciplinary teams.
• Customer-centric mindset and problem-solving skills.
• Desired soft skills: ownership, proactivity, negotiation skills.

Nice to have:

• Experience with analytics platforms (Google Analytics, Mixpanel, Tableau).
• Basic knowledge of SEO, HTML, or UX/UI principles.
• Passion for digital innovation and emerging technologies.

What we offer:

• A dynamic, international, and constantly evolving environment.
• Opportunity to contribute to Sky’s digital transformation and work on touchpoints used by millions of customers.
• Hybrid and flexible working model.