Digital PR & Influencer Marketing Specialist

Digital PR & Influencer Marketing Specialist

TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated Digital PR & Influencer Marketing Specialist to support our brand visibility and digital growth in the Italian market.

We are seeking a creative, data-driven, and highly organized Digital PR & Influencer Marketing Specialist to plan, execute, and manage influencer collaborations across multiple platforms. This role will be responsible for identifying high-potential Key Opinion Leaders (KOLs), negotiating partnerships, launching influencer campaigns, and monitoring performance based on defined KPIs. The ideal candidate will work closely with the internal Marketing and E-commerce teams to ensure that influencer activities align with brand strategy and business objectives.

Key Responsibilities

• Develop and implement Digital PR and Influencer Marketing strategies to support product launches, brand campaigns, and always-on digital communication.
• Identify, evaluate, and recruit high-potential creators and KOLs across Instagram, TikTok, YouTube, Twitch, and emerging social platforms.
• Negotiate contracts and manage ongoing relationships with influencers, agencies, and content partners.
• Plan and execute end-to-end influencer campaigns, including briefing, creative coordination, content review, approval processes, and final delivery.
• Monitor, analyze, and report on campaign performance using KPIs such as reach, engagement, conversions, and ROI.
• Collaborate with the Marketing team to integrate influencer activities into broader communication and Digital PR plans.
• Support the E-commerce team in driving traffic and sales through creator-driven campaigns and affiliate programs.
• Manage campaign budgets, ensuring cost-effective partnerships and maximizing return on investment.
• Stay up to date on social media trends, platform evolutions, and competitor strategies to continually optimize influencer effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communication, Digital Media, or related field.
• 2+ years of experience in influencer marketing, KOL management, or digital campaign execution (preferably in consumer electronics, tech, or lifestyle brands).
• Strong understanding of social media platforms and influencer ecosystems in Italy.
• Experience working with influencer management tools, analytics platforms, and social media insights.
• Excellent negotiation, communication, and relationship-building skills.
• Data-driven mindset with strong analytical abilities and KPI-oriented thinking.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Fluent inItalian and English (written and spoken).

What We Offer

• The opportunity to contribute to the growth of one of the most dynamic brands in the Italian IT market.
• A young, international, and fast-growing working environment.
• Professional growth with ongoing learning and development opportunities.

TP-LINK is always on the lookout for energetic individuals, who are enthusiastic about their work and willing to learn. We are a global company that values diversity and thrives on entrepreneurial values. Since the inaugural of the IT office (TP-Link Italy S.R.L.), the company has established remarkable growth and has been keen at sharing back with its employees. TP-LINK offers a great working environment, competitive salary and company bonus, if you have what it takes to join the world's #1 market share Wireless LAN Company then please send your resume to hr.it@tp-link.com .

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