Be the Point of Reference for the Zone Reporting (markets & sell-out), supporting the Retail Director
Manage Reporting and Data analyses, creating a new integrated way of looking at Retailers data (sell-out, consumers’ intelligences & digital analytics)
Own the reporting of the Activations Performances by Retailers / POS (sell-out, SOM Animated and not Animated, ROI).
Main tasks
Coordinate the monthly sell-out by Brands with BBLs and PM and coordinate the markets estimations (SISO, Ekimetrics, NPD), supporting the Retail Director
Prepare and update the file Bridge for the Zone, supporting the Retail Director in the Zone Reporting.
Support - in the sell-out budgeting process - the Retail Director and the Commercial teams (markets and brands).
Focus on customers data exploiting retailers' intelligence, ddb and digital analytics
Build and develop key analysis and dashboards to provide guideline and insights (sell-out and consumers) to business and negotiations
Strategize portfolio choices by channel / retailer / categories / brands and support commercial team to trade negotiations and investments.
Consolidate and provide analysis to the Activation teams on the performances of the activations (sell-out, SoM Animated and not Animated, ROI) by retailers.
Track and analyze sell-out per doors to provide business and actionable insights to AM Sell-outers and Sell-outers (recovery plan, negotiations with Store managers etc) and Activations Teams
Measure of success
Dashboards frequency, accuracy and easiness to use
Availability of common database
Support to Commercial Director, Sales Activations Director O+O and Retail Director (for the Zone Reporting)
Skills and capabilities
Previous experience MT in commercial department or with 2 / 3 years of experiences