Client Acquisition Manager

Job Description

The Client Acquisition Lead / Manager will be responsible for overseeing, mentoring, and driving the performance of the Inside Sales Executives and Client Acquisition Associates. This role requires a strong sales leader who can plan, guide, and execute strategies to meet monthly and quarterly revenue targets while ensuring consistent lead flow, client engagement, and coordination between presales and delivery teams.

The candidate will also act as a bridge between management and the sales team, ensuring all client acquisition activities are well-planned, tracked, and result in tangible business growth.

Key Responsibilities

• Supervise the daily activities of the Inside Sales Executives and Client Acquisition Associates.
• Set individual and team targets aligned with overall business goals.
• Provide regular guidance, performance feedback, and training to the team for skill enhancement.
• Conduct daily/weekly reviews to monitor progress, identify challenges, and define corrective actions.
• Develop and implement effective client acquisition and lead generation strategies through digital channels, cold calls, webinars, and events.
• Monitor the lead pipeline, opportunity flow, and conversion ratios to ensure consistent sales performance.
• Collaborate with marketing to design promotional campaigns, webinars, and online activities to support lead generation.
• Ensure accurate sales forecasting and alignment with company targets.
• Support team members in handling key client interactions, negotiations, and closures.
• Review proposals, BOQs, and quotations prepared with the help of presales engineers to ensure accuracy and competitiveness.
• Actively participate in high-value or strategic meetings when required.
• Maintain relationships with key clients for repeat and referral business opportunities.
• Act as a central point of coordination between sales, presales, marketing, and delivery teams.
• Oversee timely communication with clients — including follow-up emails, calls, and proposal submissions.
• Ensure CRM or lead management systems are regularly updated with accurate data.
• Prepare weekly, monthly, and quarterly performance reports for management review.
• Mentor team members in sales communication, objection handling, and proposal presentation.
• Identify process gaps and implement improvements to optimize lead management and conversion.
• Promote a culture of teamwork, accountability, and continuous improvement.

Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or IT (MBA preferred) with relevant experience.
• Experience:
  • 5–7 years of experience in B2B IT Sales / Business Development,
  • with at least 1–2 years in a team lead or managerial capacity.
• Domain Knowledge: Familiarity with IT infrastructure, cloud solutions, networking, or managed services is highly desirable.

Requirements

• Strong leadership and people management skills with a motivational approach.
• Proven track record in IT solution sales, inside sales, or business development roles.
• Excellent communication, presentation, and negotiation abilities.
• Proficiency with CRM tools, MS Office Suite, and online lead generation platforms (LinkedIn, IndiaMART, etc.).
• Strong analytical and reporting skills for data-driven decision-making.
• Ability to coordinate cross-functional teams and manage multiple priorities.

Benefits

• Attractive compensation with performance-based variables.
• Opportunity to lead a growing sales team in a dynamic IT services company.
• Exposure to enterprise-level clients and emerging technologies.
• Supportive environment for professional development and leadership growth.