Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）

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Milano
EUR 50.000 - 70.000
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Mobile App User Acquisition Manager (Utility or AI Creative Apps Background)

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Job brief

Our client is a leader in AI-driven vertical solutions, helping users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self‑developed AI algorithms and big‑data analytics that deliver personalized, efficient, and scalable services.

With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real‑time data analysis) to ensure service quality and user retention.

Now accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.

Responsibilities

  • Lead and manage large-scale user acquisition performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data‑driven decision‑making to maximize user acquisition efficiency.
  • Optimize UA campaign performance end‑to‑end, including budget allocation, channel selection, and audience refinement, to consistently improve cost‑per‑acquisition (CPA) and user quality.
  • Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
  • Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance.
  • Partner with creative and design teams: deliver UA‑focused KPI insights to inspire high‑impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates.
  • Own UA‑specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.

Requirements

  • 3+ years in digital marketing roles, with minimum 2 years specializing in AI‑driven mobile app (especially for Video & Photo, Productivity, or Creativity apps) user acquisition. Experience at well‑known Italian Utility or AI Creative mobile app companies is preferred.
  • Demonstrated success scaling UA campaigns across EU/US‑focused global markets, including delivering products to top rankings in major app stores.
  • Hands‑on expertise in performance channels: Google UAC/search, Facebook app/web ads, and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.
  • Mastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
  • Advanced Excel skills and ability to interpret complex datasets, particularly for subscription‑based monetization ROI optimization.
  • Experience owning and optimizing large‑scale budgets tied to measurable growth is preferred.
  • Strong project management skills and proven ability to lead cross‑functional initiatives in multinational European teams.