Global Head of Content, Robotics

Global Head of Content, Robotics at ABB

This role sits within ABB's Robotics business, a leading global robotics company. You will lead the vision, strategy, and execution of content initiatives that position ABB Robotics as a global thought leader in technology, physical AI, and robotics.

Location: Flexible across European robotics locations.
Work model: Hybrid.

Key Responsibilities

• Define and execute a global content strategy aligned with the company’s mission, brand positioning, and business goals.
• Coordinate and supervise content development through all phases of editorial production, from ideation to publication.
• Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
• Collaborate seamlessly with external content partners and suppliers to produce high‑quality, high‑impact content.
• Identify new formats, emerging platforms, and storytelling technologies (e.g., AI‑driven narratives, immersive media, podcasts, interactive content).
• Act as the editor‑in‑chief of the brand; curate and oversee all long‑form, multimedia, and short‑form content.
• Apply a journalist’s approach to uncovering stories within the organization.
• Partner with PR and communications teams to amplify stories across owned, earned, and paid channels.
• Oversee budgets and define KPIs and success metrics to measure content impact across channels.

Qualifications for the Role

• 10+ years in content strategy, journalism, or communications within high‑growth tech / B2B sectors.
• Proficient editorial and storytelling background with a portfolio of brand‑led and thought leadership content.
• Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels.
• Familiarity with emerging technologies, AI, and digital transformation themes.
• Proficient in cross‑functional leadership and stakeholder management.
• Native level English required.
• Curious storyteller who can translate complex tech ideas into human, emotional narratives.
• Strategic thinker with a deep appreciation for brand, audience, and innovation.
• Tech‑savvy creative who stays on top of digital trends, platforms, and tools shaping the future of content.
• Collaborative individual who thrives in a rapidly evolving global landscape.

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