Campaign Manager - TikTok LIVE - Milan

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Responsibilities

The LIVE Operations team is dedicated to optimizing all aspects of TikTok LIVE. From content strategy, monetization, gifting, features, and data analysis to creator education, campaigns, and supporting agencies, we ensure a fun and safe space for all our LIVE users. Our mission is to drive growth, improve operational efficiency, and foster positive experiences for creators and agencies alike.

TikTok LIVE campaigns are a critical driver of platform engagement. They help activate the ecosystem, attract and retain creators and their audiences. Campaigns also play a key role in supporting creator monetization.

We're looking for an experienced Campaign Manager for the Italian market (and Spanish market) to join our expanding TikTok LIVE team in Milan. You'll know what makes the audience tick and how to engage them through well-thought-out and designed gameplays. You'll work cross-functionally with our creator, agency, and strategy teams to drive platform and revenue growth.

Campaign Manager Responsibilities

• Plan, execute, and optimize goal-oriented LIVE campaigns tailored to different creator tiers across Italy
• Lead campaign data analysis to evaluate performance, identify key insights, and continuously improve campaign efficiency and ROI.
• Translate data-driven insights into actionable gameplay and engagement strategies that boost creator participation and audience interaction.
• Partner with creator, agency, product, and creative teams to design engaging and scalable campaign experiences.
• Collaborate with data and strategy teams to develop dashboards, post-campaign reports, and data frameworks that inform future campaign design.
• Identify and experiment with new campaign mechanics and reward structures to increase audience retention and monetization.
• Support revenue growth strategies through performance tracking and insight-driven recommendations.
• Present campaign outcomes and recommendations to leadership and cross-functional partners to guide strategic decisions.

Qualifications

Minimum Qualifications

• Bachelor’s degree or higher in STEM (Science, Technology, Engineering, Mathematics), or Statistics.
• Strong data analysis and quantitative skills/Excellent mathematical modeling skills.
• Excellent problem‑solving abilities, attention to detail, and capability to interpret large datasets into clear insights.
• Strong communication and presentation skills, with the ability to influence cross‑functional stakeholders.
• Comfortable working in a fast‑paced, dynamic environment, with the ability to adapt and prioritize effectively.
• High Fluent in Italian and English written and spoken due to working with Italian and English speaking clients.

Preferred Qualifications

• Experience in live streaming operations, and data‑driven strategy roles.
• Experience in creator, guild, or streamer operations with focus on engagement or monetization.
• Background in campaign strategy or performance optimization.
• Familiarity with A/B testing, user segmentation, and data visualization tools.
• Passion for the LIVE streaming ecosystem and understanding of creator behavior and audience motivation.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy—a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Job Metadata

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet, Entertainment Providers, and Entertainment

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