Brand Marketing Manager

FUNCTIONS

We are currently looking for a Brand Marketing Manager, based in Milan, who will be responsible for defining, developing, and implementing the marketing strategy and marketing plans to grow the business and expansion plans in Italy. The ideal candidate will have a strong focus on Local Store Marketing and customer engagement, leveraging the brand alongside digital strategies. He / She will collaborate with global marketing, agencies, and other related departments.

Key responsibilities include:

1. Define, develop, and implement the marketing strategy for the brand.
2. Define and execute the Local Store Marketing (LSM) plan, with comprehensive knowledge of each restaurant.
3. Define and execute digital strategies and campaigns.
4. Manage the Local Store Marketing plan, supporting marketing activities, and ensuring alignment with brand growth and results.
5. Coordinate regularly with HQ to adopt best practices applicable to the country.
6. Manage budgets and maintain regular contact with agencies and suppliers.
7. Coordinate with Operations and all relevant stakeholders.

Our ideal candidate will have:

• University Degree
• 5-10 years of experience in Marketing or Brand Management
• Experience in QSR companies is desirable
• Category/Food Retail experience is a plus
• Leadership skills (business and people)
• Strong analytical and strategic thinking skills
• Marketing expertise
• Collaboration skills
• Analytical and financial acumen