Marketing Manager Italy - Shockwave IVL

Overview

Johnson & Johnson is recruiting for Shockwave Medical Inc. a Marketing Manager Italy, to be located in Italy. About MedTech Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Position overview: As the Marketing Manager for Italy, the candidate will play a crucial role in driving the success and growth of Shockwave Medical in the territory. The candidate will report directly to the Country Manager Italy with a dotted line to the International Marketing Director.

Key Responsibilities

• Develop and execute comprehensive marketing plans to achieve business objectives and drive market growth across Italy in both peripheral and coronary business.
• Customize global marketing strategies to fit the specific needs and dynamics of the Italian territory.
• Together with the International team, plan and manage product launches, including pre-launch, launch, and post-launch activities.
• Oversee and lead the Field Clinical Specialist team while coordinating clinical initiatives and efforts nationwide.
• Work in partnership with regional leadership and the reimbursement team to ensure optimum reimbursement for all Shockwave products.
• Collaborate with cross-functional teams, including sales, medical affairs, and regulatory affairs, to ensure alignment and execution of marketing strategies.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Develop and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
• Monitor and analyse the performance of marketing initiatives, providing regular reports and insights to senior management.
• Ensure compliance with local regulations and industry standards.
• Manage the marketing budget for Italy, ensuring efficient allocation of resources.

Qualifications

• Bachelor\'s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Minimum of 7 years of experience in marketing within the medical device or healthcare industry.
• Experience leading a field-based team.
• Proven track record of successful marketing campaign development and execution.
• Strong understanding of the Italian market and regulatory environment.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a global team.
• Fluency in Italian and English, both written and spoken.
• Willingness to travel as needed.