SEO Senior Specialist

Overview

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. We have a longstanding commitment to Responsible Gaming (RG) that is engrained within our core business and the products we offer to customers and players worldwide. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Responsabilità principali

• Definizione autonoma delle priorità SEO e gestione del backlog operativo
• Proposta di interventi correttivi e ottimizzazioni basate su insight data-driven
• Coordinamento e supervisione delle attività dell\'agenzia SEO
• Monitoraggio e aggiornamento delle evoluzioni degli algoritmi e delle best practice.
• Partecipazione attiva alla definizione della SEO roadmap annuale e dei budget di canale insieme all\'Head of SEO
• Comunicazione efficace con stakeholder interni ed esterni per l’adozione delle best practice
• Supporto al team di acquisizione per la definizione della strategia di crescita del traffico

Requisiti

• Almeno 5 anni di esperienza in ambito SEO, preferibilmente maturata in contesti ad alta competitività (gambling, betting, finance o settori affini).
• Approfondita conoscenza SEO tech (crawlability, indexing, architettura del sito)
• Esperienza avanzata in keyword research, ottimizzazione semantica e analisi della concorrenza
• Ottima padronanza di tool come Google Analytics, Search Console, SEMrush, Ahrefs e Screaming Frog
• Conoscenze di base di HTML, CSS e gestione CMS (WordPress, Drupal)
• Capacità di analisi dei dati e reportistica avanzata
• Familiarità con best practice UX e web performance
• Capacità di lavorare in modo trasversale con team content, sviluppo e design
• Buona conoscenza della lingua Inglese

Formazione

Titolo di studi: Laurea in Marketing, Comunicazione, Informatica, Ingegneria gestionale, Statistica o discipline affini. Master o corsi di specializzazione in SEO e Digital Marketing.

Smart working

Possibile per questa posizione.

LI-YG1

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com .