Social Media Specialist

Overview

We are looking for a creative and results-driven Social Media Specialist to join our team. The ideal candidate will be passionate about social media, content creation, and digital marketing, with a solid understanding of how to engage target audiences on various platforms. You will play a key role in growing our clients’ social media presence, crafting engaging content, and analyzing performance to continuously optimize strategies.

Responsibilities

• Social Media Strategy: Develop and execute social media strategies that align with client objectives and brand goals.
• Content Creation: Co-create and curate engaging, high-quality and platform-first content for social media platforms; Plan, schedule, and publish regular content; Collaborate with the creative team to ensure that content is on-brand, visually appealing, and optimized for platform-specific engagement.
• Community Management: Monitor social media channels for conversations, comments, and direct messages, ensuring timely and positive engagement with followers; Foster relationships with online communities, influencers, and brand advocates to build trust and expand brand awareness.
• Analytics & Reporting: Track social media performance metrics (engagement, reach, impressions, conversions, etc.) and generate regular performance reports; Analyze user behavior and trends to continually refine strategies and tactics; Leverage data insights to optimize content, campaigns, and platform engagement.
• Collaboration: Collaborate closely with content, strategy, creative, design, PR, and media teams to ensure cohesive, impactful campaigns across all digital platforms; Assist with influencer marketing strategies, partnerships, and collaborations to expand brand reach.

Qualifications

• Skills
• Education: Bachelor’s degree in Marketing, Communications or a related field (preferred).
• Experience: 1-2 years of experience in social media, digital marketing, or a related field.
• Proficiency in social media platforms
• Familiarity with social media management tools
• Strong written and verbal communication skills, with a keen eye for grammar and tone.
• Basic understanding of social media analytics tools
• Excellent command of the English language.

Desirable Traits

• Highly organized with the ability to manage multiple tasks, deadlines, and campaigns simultaneously.
• Self-motivated and proactive with a passion for staying ahead of trends in social media and digital marketing.
• Ability to thrive in a fast-paced environment and quickly adapt to changes.
• Strong problem-solving skills and a team-oriented mindset, with the ability to collaborate across functions.

Additional Information

Why LePub?

Joining Our Team Means Joining a Network Of Talented And Passionate Individuals Who Inspire And Challenge One Another. At LePub, We Offer Opportunities For Growth, a Competitive Salary Package, And An Inclusive, Creative Environment Where Everyone’s Ideas Are Valued. We Take Care Of Our Talents And Their Wellbeing

• Future of Work : flexible entrance and smartworking
• Corporate benefit : a platform dedicated to our people full of offers, discounts and more
• Learning&Development : a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness : free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference ? With or without D.Lgs.

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, we can’t wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.