Senior Product Manager, BLE & Advanced Technologies

Overview

Beontag is a global business enabler that serves as one of the world’s leading providers of IoT solutions and graphic and label materials. With operations in more than 20 countries and a footprint in over 40 markets, the multinational company offers end-to-end product capabilities for a range of industries and businesses, driving seamless communication between companies, products, and people.

Beontag’s business is underpinned by modern manufacturing facilities, strategic investments, R&D, and a range of highly qualified teams. Beontag is committed to enabling positive impacts across the value chain. As a member of the UN Global Compact since 2021, Beontag offers customers increasingly sustainable products while aiming for a diverse and equitable work environment.

Description : We are seeking a Senior Product Manager to lead our Bluetooth Low Energy (BLE) portfolio and help shape the future of connectivity.

Beontag builds high-performance BLE tags and beacons that deliver real-time visibility and control for complex operations. These products are designed for high-volume tracking and harsh industrial environments, providing precise location data, environmental sensing, and long-lasting performance.

Our BLE solutions empower smarter decision-making, optimize processes, and enhance operational efficiency across logistics, supply chains, healthcare, and IoT applications. With rugged designs, extended battery life, and seamless integration with open standards, we set the benchmark for reliable, scalable BLE solutions.

As our Senior Product Manager, you will own the strategy and roadmap for this cutting-edge portfolio, ensuring it is competitive, profitable, and valuable to customers. This includes analyzing market trends, identifying gaps, guiding development, and steering products from launch through end-of-life. You will collaborate with teams across marketing, sales, engineering, and operations to drive the portfolio forward.

What You’ll Do

Product Strategy

• Define and maintain the vision, strategy, and roadmap for the BLE product line and other emerging technologies, aligned with market trends, customer needs, and company objectives.
• Identify and evaluate new market opportunities, technologies, and applications to expand the portfolio.
• Develop value propositions and positioning for BLE solutions in target verticals.
• Collaborate with sales, marketing, engineering, and operations to translate strategy into actionable product development and commercialization plans.

Product life-cycle management

• Manage the full product lifecycle, from concept and business case creation, through development, launch, maturity, and end-of-life (EOL).
• Conduct competitive analysis, market research, and pricing reviews to ensure product competitiveness and profitability.
• Monitor product performance and customer feedback to identify improvement areas and guide next-generation development.
• Drive end-of-life decisions, including phase-out planning, customer communication, and replacement strategies.
• Maintain accurate product documentation, including datasheets, product guides, and internal training materials.

Additional Responsibilities

• Support the sales team with product knowledge, competitive differentiation, and customer engagement together with the technical support team.
• Represent the BLE product line at industry events, conferences, and customer meetings.
• Collaborate with cross-functional teams to ensure timely and quality product launches.
• Track regulatory compliance, quality standards, and certifications relevant to the BLE portfolio.

What You’ll Bring

• Bachelor’s degree in engineering, business, or related field.
• Working experience in BLE and knowledge of the current BLE market from product or business development positions.
• Proven experience in product management, preferably in wireless communication technologies (BLE, IoT, RFID, etc.).
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication skills with the ability to engage both technical and commercial stakeholders.
• Experience in competitive analysis, pricing strategy, and lifecycle management.
• Good written and spoken English.

Reporting line : This position reports directly to the Global Product Director.

Location : This position can be based in Finland, Italy, Sweden, or Poland.

Note To Applicants : Our recruitment process involves multiple steps, and selected candidates will be contacted via email by Beontag Talent Acquisition team. Please note that all interviews will be conducted in English.

Candidates must have the legal right to work in Europe, as this position does not include visa sponsorship.

Beontag values diversity and believes that a mix of backgrounds, cultures, and experiences drives our success. We are committed to gender equality, with a target to have women make up 40% of our workforce and 50% in management positions by the end of 2030.