BRAND COMMUNICATION SPECIALIST

Overview

The BATA GROUP is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata\'s pioneering principles enable the company to adapt quickly to market changes. It also continues Bata\'s long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.

With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

Role Description

DESCRIPTION OF THE ROLE

The BRAND COMMUNICATION SPECIALIST is responsible for building strong relationship with AW LAB BRAND PARTNERS, for improving the awareness and reputation of AW LAB in the market through the support of our brand partners mktg activities.

The main objective of the BRAND COMMUNICATION SPECIALIST is to be the connecting role between brand partners, key mktg functions and internal department like merchandising, planning, omnichannel. This role will define communication goals for brands, budgets and timings and will guarantee the deployment of projects in all touchpoints.

Key Challenges

• Manage relationships with our brand partners
• Attend brands sell-in sessions together with product dept.
• Define tier brands based on the business and collections
• Define mktg budgets and calendars
• Define dedicated briefing for all functions to develop brand adv campaigns
• Support local communication & events brand activities
• Manage brand suppliers relationship
• Supervise the creativity of brands campaigns
• Supervise brands & corporate pop materials production
• Collaborate with the rest of the team for making sure the development of the brand campaign with the proper deadlines (instore and digital setting up)
• Supervise brand digital contents to be used digital touchpoints according to AW LAB guidelines
• Check invoices and updating of administrative documents of the department
• Prepare quotations and orders
• Supervise the right development of brands campaign in the AW LAB mktg calendar

Core Competencies

• Delivers in consistent way following his department priorities, respecting the deadlines
• Pursues quality in accomplishing tasks paying attention to details and verifying information
• Organizational skills
• Analytical skills
• Works well with others department
• Knows how to deal with people
• Relates well to all kinds of, up, down and sideways, inside and outside the organisation
• Good knowledge of Office Suite, mandatory Excel
• Good knowledge of GANTT report
• Fluent in English
• Spanish nice to have

Location

• Limena (PD)
• Possibility of working in Smart Working for part of the week after an initial on-site training period