Marketing Specialist (Italy)

About Bybit :

Bybit is a leading global cryptocurrency exchange, founded in 2018 by Ben Zhou. Headquartered in Dubai, Bybit has rapidly grown to serve over 70 million users worldwide, making it the world’s second-largest crypto exchange by trading volume. Our mission is to empower individuals and institutions to realize the full potential of crypto and Web3 technologies. Bybit offers a comprehensive suite of trading options, including spot and derivatives trading, as well as innovative products like the Bybit Card and Bybit Wallet. We are committed to providing a secure, transparent, and user-friendly platform, underpinned by industry-leading security measures and 24/7 customer support.

In 2025, Bybit established its European headquarters in Vienna, Austria, reinforcing its commitment to the European market and regulatory compliance. This strategic move positions Bybit at the heart of Europe, enabling closer collaboration with regulatory bodies and providing enhanced services to its European user base.

Job Overview :

We’re looking for a Community & Marketing Assistant to support our efforts in Italy. You’ll play a key role in managing our local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.

Responsibilities :

• Develop marketing strategies to enhance brand positioning, awareness, user acquisition, and support the Italy markets in achieving their business goals.
• Collaborate with cross-functional teams (Growth, Product, Community, Compliance) to tailor marketing initiatives to local user behavior, regulations, and cultural context.
• Manage partnerships with Italian media outlets and key industry players, both online and offline, to promote Bybit.
• Plan and support regional marketing campaigns (e.g., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) and offline events targeting top-tier markets in Italy.
• Monitor campaign performance and user acquisition data, and optimize strategies based on ROI and engagement metrics.
• Stay informed about local crypto trends, competitor activities, and regulatory changes to refine campaign strategies and positioning.

Candidate Requirements :

• At least 3 years of experience in regional or digital marketing, with a proven track record in organizing events, PR, and marketing initiatives.
• Deep understanding of the crypto user base, culture, content channels, and market dynamics specific to Italy.
• Proficiency with marketing tools and platforms (e.g., CRM, analytics, social media such as Twitter, YouTube, TikTok, Telegram, Discord).
• Experience working with KOLs, affiliates, and community partners within the Web3 or fintech sectors.
• Proactive, creative, and capable of managing multiple campaigns with limited supervision.
• Strong skills in performance tracking, analysis, and reporting.
• Based in Italy and willing to attend industry events or manage activations as needed.