Head of Ecommerce, EU

ABOUT MCM (MODERN CREATION MÜNCHEN) :

Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the “enfant terrible” that created the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of the 1970s Munich scene. Today MCM continues to harness its heritage of sophisticated rebellion to pioneer new expressions of luxury for a new generation of independently minded consumers. Under the visionary leadership of Sung-joo Kim, who acquired the brand in 2005, MCM is surging forward with unique vision, new iconic designs and ideas (boundary-breaking approach to innovation).

MCM is currently distributed in 584 stores in 43 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities around the world.

Working with us :

With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational / multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards.

Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person.

Accountabilities

The Head of Ecommerce, EU will own the regional Ecommerce P&L, driving revenue, profitability, and conversion performance while shaping and executing strategies aligned with global direction and brand priorities. Reporting to the Global Director of Digital Operations, this position will proactively identify and unlock growth opportunities across owned Ecommerce channels, marketplaces, and digital marketing levers to maximize commercial impact.

Key Responsibilities

Regional Operations & Trading

• Oversee day-to-day Ecommerce trading, onsite merchandising, campaign execution, and content accuracy.
• Ensure a seamless customer journey in partnership with global digital team, logistics, customer service, and merchandising teams.
• Monitor key performance metrics and act on insights to improve performance.

Performance Marketing Management

• Lead regional digital acquisition and retention strategies across aligning with Global strategy and timeline.
• Optimize marketing mix and spend efficiency to drive qualified traffic and maximize ROAS.
• Ensure alignment between media, content, and promotional planning to support commercial objectives

Marketplace Ownership

• Develop and execute the regional marketplace strategy, including partner management and assortment optimization.
• Manage commercial performance, trading, and operations across marketplace platforms.
• Ensure marketplace activity supports brand positioning, pricing integrity, and customer experience standards.

Leadership & Team Development

• Lead and develop regional Ecommerce team covering trading, marketing, and marketplace functions.
• Foster a culture of accountability, agility, and data-driven decision-making.
• Build digital capability across the regional organization through knowledge sharing and best practice dissemination.

Requirements

• 8–10 years of experience in eCommerce, with at least 3 years in a senior regional or multi-market leadership role.
• Strong commercial acumen with a proven track record of delivering sales growth and profitability in an online environment.
• Deep understanding of regional Ecommerce ecosystems, consumer behavior, and digital marketing levers.
• Luxury or fashion industry experience strongly preferred.
• Agile, pragmatic, and comfortable managing competing priorities
• Strong understanding of SFCC ecosystem
• Excellent stakeholder management skills, with experience collaborating across global and local teams.
• Strong analytical mindset and data-driven decision-making.
• Fluent in English, additional regional languages are an asset: German, French

This position is full-time in office.