Digital Acquisition Manager

Digital Acquisition Manager

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast‑growing startup that is disrupting the travel industry in Italy, Spain, the UK, Germany, France and Switzerland.

With 200 team members and 4K Travel Coordinators we are a community of travelers who turn every trip into a life‑changing experience. We connect like‑minded millennials and send them on adventures to 1000+ destinations worldwide.

We are on a mission to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry.

Sounds exciting? Please read our Cultural Manifesto.

JOB TITLE: Digital Acquisition Manager
LOCATION: Milan, HQ (hybrid)
SALARY RANGE: 40‑50K based on seniority
CONTRACT TYPE: Permanent, Full Time
REPORTING TO: Head of Digital Acquisition

We are seeking a highly technical, performance‑driven Digital Acquisition Specialist with 3‑5 years of experience managing large‑scale, data‑intensive campaigns.

What you will do:

• Manage different Digital Acquisition budgets and maximize return on investment.
• Create, implement, track, analyze and optimize campaigns across Meta, Google, TikTok and other channels.
• Conduct recurring weekly and monthly SEA and paid social optimisation tasks (keyword expansion, ad testing, audience approach, creativity management, etc.).
• Contribute to granular optimisation – bidding, audience, creative, ad copy, landing page and analytics.
• Support reporting and analysis, identifying areas of growth and opportunity.
• Automate and optimise all bid‑related tasks; collaborate on the “present” of digital acquisition (AI, automation, reporting, campaign structure, etc.).
• Collaborate on learning agendas, split tests, new platform capabilities and industry trends with other teams.

What we’re looking for:

• 3+ years of experience managing complex performance campaigns with sizable budgets; experience at a technology, digital marketplace or travel company is a plus.
• Experience running advertising effectiveness experiments, including A/B, audiences, geographic and bidding experimentation.
• Strong knowledge of bidding strategies and tools.
• Analytics tools proficiency: Google Analytics, GTM and other comparable platforms; working knowledge of G‑sheet/Excel.
• Passion for customer acquisition dynamics and consumer paths; stay ahead of new platform capabilities and emerging technologies.
• Good predisposition to prioritise workload with minimal supervision.
• Clear and thorough communication skills, both verbal and written; fluent in Italian and English.

You will love working at WeRoad if:

• You dream big, aim higher and push yourself beyond limits; challenges excite you.
• You want to be part of a young, smart, fun team that shares your passion for travel.
• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
• You prefer adventure over routine and embrace the fast‑paced, ever‑changing ride of a scale‑up.
• You believe in the power of people; WeRoaders and Travel Coordinators are at the core of everything we do.

What we can offer:

• A free WeRoad trip every year.
• A buzzing workspace – join our vibrant co‑working space and community.
• Opportunities to learn – we invest in your growth through training and development.
• Best‑in‑class benefits – generous parental leave, wedding & baby bonus.
• Unlimited holiday – you are a master of your own time; take a half‑day off anytime.
• Extra benefits – meal vouchers (€8/day), a €1,000 wedding or civil union bonus and a one‑off bonus when you hit 5 years with us.
• New parent support – €3,600/year for 3 years after birth or adoption.
• Fun – team events, Travel Coordinator meet‑ups and unforgettable moments.
• Hybrid working – remote and flexible; we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

At WeRoad, cultural fit matters as much as skills.

The selection process will consist of:

• Introductory call with our Talent Acquisition Specialist.
• Technical and background‑based interview with our Digital Acquisition Specialist and Martech Manager.
• Business case.
• Final interview with Head of Digital Acquisition.
• Culture Champions step.

Let’s recruit together and find your next colleague.