BRIONI WW CRM Manager

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Since 1945, the Brioni style is one of effortless modern elegance. It stems from excellence through in-house sartorial savoir-faire and continuous research in exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances.

Founded in Rome and part of the Kering group, Brioni designs and crafts in the spirit of slow luxury, emphasizing sustainability and community engagement.

Your opportunity

Manage all projects related to Client Relationship Management to enhance client loyalty worldwide, aligning with the House's identity. Translate data into insights to develop strategies for increasing acquisition, retention, and reactivation. Lead a CRM specialist and collaborate with the VIC (‘Very Important Clients’) department. Work closely with Retail, Marketing, eCommerce, IT, and Legal teams to deliver exceptional client experiences and support the House's growth.

• Analysis and strategy - Develop global and local strategies by identifying trends and opportunities. Conduct client analyses and present findings to various teams, including C-Levels, Merchandising, and Retail. Prepare quarterly business reviews with Kering. Contribute to VIC strategy by providing insights and ROI analysis. Innovate digital solutions to boost client acquisition and loyalty, partnering with relevant teams.
• Client journeys and outreach campaigns - Update and launch automated client journeys aligned with key lifecycle moments. Design and execute outreach campaigns for collection launches, store events, VIC events, bespoke trunk shows, and emotional calendar initiatives. Monitor and refine operations. Train sales teams on CRM tools.
• Operational improvement - Serve as the point of contact for the in-house clienteling app, enhancing its usage and benefits through feedback and IT collaboration. Improve database quality, ensuring contactability and privacy compliance. Conduct trend analyses and market studies to benchmark digital engagement practices.

Profile

• 6+ years of experience in global client engagement with a strong understanding of luxury markets
• Proficiency in data management and CRM system architecture
• Excellent data analysis and visualization skills
• Effective communicator across organizational levels
• Strong project management skills with the ability to handle multiple priorities
• Fluent in English; Italian is a plus

Why work with us?

This is a unique opportunity to join the Brioni team and contribute to the growth of a prestigious House within a global Luxury Group. We offer continuous learning and growth opportunities.

Kering values diversity and is committed to an inclusive workforce. We welcome applications from all qualified candidates, regardless of background.