Junior Brand Manager

Overview

We, at Dompé for our office in Milan, are looking for a The Junior Brand Manager carries out a support function in all brand management and development activities, with a view to respecting the annual marketing plan, monitoring market trends and the strategic actions of competitors. It deals with the analysis and reporting of the main KPIs of the relevant products and contributes to the creation of promotional materials in compliance with the communication and positioning objectives of the brand.

About the Role

The Junior Brand Manager supports the relevant Brand Manager in various marketing and brand management activities.

Responsibilities

• Supports the relevant Brand Manager in defining communication and promotional strategies relating to the brands in question;
• Support the relevant Brand Manager in defining a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity & architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels;
• Contributes to the definition of the marketing plan and communication models for Canvass, interacting with the Sales Department (Rx Channel and Pharmacies), Value & Solution Excellence and Medical Affairs Department;
• Carry out qualitative and quantitative analysis of the market, trends and competitiveness relating to the entrusted brands, analyzing historical data, data provided by research institutes and data from market research;
• Supports the implementation of the communication plans / actions defined and approved for the promotion or launch of the entrusted brands, maintaining relationships with the Agencies and evaluating the creative ideas and proposed communication and advertising actions in agreement with the relevant Brand Manager;
• Monitor competitors and market trends and identify potential areas in which to invest, based on consumer needs and consumption habits;
• Supports the planning of media and communication materials, taking into account the target of the product, respecting the established budget, monitoring the results;
• Supports the Field Force (RX, Pharmacy) through participation in Area / Canvass meetings, in order to provide arguments and tools for the promotion and sale of the managed brands;
• Facilitates theimplementation of relevant external events (ECM, conferences), coordinating, together with the Conference Office, relations with agencies and suppliers;
• Periodically monitors the development of the entrusted brands in terms of results (turnover, volumes, market shares), investments and costs per brand (Budget);
• Verifies the effectiveness and impact of the advertising, communication and promotional materials implemented and proposes any corrective actions to achieve the planned results;
• Supports the relevant Brand Manager in setting up the launch plan for new products and in evaluating opportunities relating to possible portfolio extensions;
• Supports the relevant Brand Manager in preparing the Brand Plan and in preparing the relevant data for the budget, forecast and business board meetings;
• Manages the internal approval process, purchase requests and relevant contracts;
• Supports the Brand Manager in the coordination activities of international offices / partners, in the implementation of marketing plans;
• Proactively interact with Drug Safety in reporting suspected adverse reactions;
• Ensures compliance with the law and regulations in compliance with the provisions of the control model pursuant to and for the purposes of Legislative Decree 231 / 01 and the codes of conduct within its area of competence;
• Ensures compliance with legal obligations and procedures regarding workplace safety and hygiene as well as environmental protection within its area of competence.

Qualifications

• Degree preferably in scientific subjects (biology, CTF, pharmacy) and / or marketing or economics and business;
• At least 1 / 2 years of experience in a similar role, preferably in the pharmaceutical / life-science sector.

Required Skills

• Fluent English;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).
• Experience in the pharmaceutical / life-science sector.