Global Marketing Lead (Travel eSIM)

A leading international telecoms and technology group with offices in Rome and Milan is seeking a Global Marketing Lead to spearhead the launch and growth of a new global travel eSIM brand.

This newly created role will lead the global marketing strategy for a high‑profile digital product targeting the rapidly expanding travel eSIM market.

Responsibilities

• Develop and execute a global marketing strategy to drive awareness, acquisition, and retention.
• Manage global agency relationships and optimise marketing spend.
• Define target audiences and performance KPIs across multiple channels.
• Collaborate with regional marketing teams to ensure consistent brand delivery.
• Act as the group’s subject matter expert on travel eSIM marketing.

Ideal Profile

• Proven experience leading marketing strategy for a travel eSIM product – required.
• Strong understanding of the travel and roaming ecosystem.
• Skilled in agency management, performance marketing, and data‑driven decision‑making.
• Confident communicator at senior stakeholder level, with experience influencing across matrixed global teams.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting and Telecommunications