Product Mktg Segmentation-Public Transit

Overview

Product Mktg Segmentation-Public Transit – Apply now. Location: Delft, San Giovanni Valdarno. Department: Market Glob. Work Model: Hybrid. Full-Time/Part-Time: Full Time. Contract Type: Permanent. Job Req ID: 1457. ABB E-mobility is transforming into a customer-centric, solution-led sustainable mobility company, aiming to position ABB E-mobility as a reliable partner and authority in the industry.

In this role your main accountabilities will be:

ABB E-mobility is seeking a Product Marketing Segmentation Lead for Public Transport to become a customer evangelist, helping us meet revenue targets by effectively demonstrating the value of our charging solutions to the market. As the Product Marketing Segmentation Lead for Public Transit at ABB E-mobility, you will play a pivotal role in driving success by strategically positioning and promoting our solutions globally in the Public Transit segment.

You will be the product marketing solutions lead for all segment offerings, liaising with the product managers in EU and NA and translating this to customer-facing value and owning the success of our latest solution-led segment view.

This senior role requires a strong blend of strategic thinking, advanced product knowledge, ability to lead cross-functional efforts, and marketing expertise. The ideal candidate must be highly analytical and able to conduct sophisticated quantitative analyses, while also excelling at synthesizing and telling a captivating story to diverse audiences. Extensive experience managing cross-functional projects is essential. Experience with technology or the automotive industry is strongly preferred.

Responsibilities include:

• Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new charging solution launches and features, including sales enablement, promotional activities, and solutions roadmaps
• Strategic Messaging and Positioning: Craft compelling messaging and segment solution-level narratives that align with our company positioning across our customer segments
• Own the market specifications for Public Transit and sub-segments, bringing market and customer input to support product management in building the right product
• Commercial Responsibility: Collaborate with sales and business teams to build solution-focused offerings
• Capture Strategy: Conduct market research and competitive analysis to identify opportunities, trends, and emerging customer needs targeting high-value prospects and driving long-term business development strategies
• Customer Evangelism: Disseminate and evangelize our customer insights across the company, ensuring all teams are aligned with our customer-centric approach
• Cross-Functional Leadership: Lead and support Sales, Marketing, and Product; train them on the problems we solve for buyers and users of our charger solutions and refine messaging and positioning
• Content Strategy: Inform the content roadmap with charger customer insights. Collaborate with the internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events
• Test and refine innovative marketing approaches and channels to reach and engage key audiences
• Defining business models
• Define business metrics and measurement plan (OKRs)

To make the above work, we are looking for a senior professional who has a strong understanding of product marketing principles, strategies, and tactics. Other essential requirements:

• 8-12 years of proven experience in product marketing/product management
• Experience within the Charging and/or Public Transit would be a plus
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A master's degree is a plus.
• Passion for sustainability, renewable energy, and driving positive environmental impact

What we offer

Opportunity to join a company with great ambition and on the path to becoming a global industry leader; spanning hardware, software, and services. Collaborate with outstanding people: do great work, and enjoy collaborating and learning from each other. Make an immediate impact: New employees can expect to be given real responsibility from day 1, you are empowered to perform as soon as you join the team.

Location and eligibility

We are open for a candidate in Europe focused near Delft/Amsterdam, NL or Valdarno/Firenze, IT as ABB E-mobility builds out centers of excellence.

Please note that this job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required.

About Marketing & Communications

Embark on a creative journey with our Marketing & Communications Department, where innovation meets strategy. As storytellers and brand architects, our team creates impactful campaigns, cultivates brand identity, and forges meaningful connections with our customers and stakeholders. We shape narratives, driving engagement, and amplifying our brand presence across diverse channels to leave a lasting impression of ABB E-mobility.

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