Senior Manager, Brand Partnerships Italy

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About The Team

The Brand Partnerships team collaborates with external partners and internal cross‑functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love. Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with, our culture‑defining content and IP whilst continuing to provide a best‑in‑class experience to our members and ad tier subscribers.

Examples of the work created by this group can be found here.

About The Role

You will lead outreach with potential brand partners to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series.

At the earliest stages of development, you will work cross‑functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach. You will research and engage with a cross‑section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner’s marketing priorities.

You will be a part of a multi‑disciplinary working team within the EMEA Marketing Partnerships function. These working teams consist of a brand partner lead (this role) who leads partner engagement and sets the conditions for a successful partnership; alongside a team consisting of strategy, creative and production leads who are responsible for developing the strategic intersections between our title and a brand’s positioning and overseeing the creative ideation and production process with creative agency partners.

You will be tasked with building mutually beneficial deals, using your judgment, business context, and experience to craft a custom approach. You’ll contribute toward the development of highly creative co‑promotional campaigns that increase awareness, interest and conversation for both the partner brand and the title. There is no one‑size‑fits‑all approach to any aspect of our partnerships, from deals to creative ideas, so the ideal candidate will have an entrepreneurial spirit.

You will build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships alongside cross‑functional partners in the Netflix Ads team. You will also work with title marketing, media, publicity, and social teams to integrate partnership campaigns into title marketing plans and look to extend these campaigns across countries and regions should there be an opportunity to do so. This role will be responsible for the overall partner relationship, with a focus on maintaining open communication before, during, and after the execution of a partnership campaign.

This role is a huge opportunity to be at the forefront of defining and growing our brand partnerships offering off the back of our rapidly expanding Ads tier. One that not only continues to prove how Netflix is the most innovative entertainment company in the world but also helps to deliver and grow an important new revenue stream for the business.

Key Responsibilities

• Building the strategic vision for brand partnerships in Italy, identifying brands that might be a good fit for the Netflix brand and/or key Netflix titles.
• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.
• Writing strategy briefs and building the foundations of a strategic intersection between the brand and the title.
• Drafting and negotiating deal memos and contractual agreements.
• Experience working alongside Ad Sales and Consumer Products functions.
• Development of memos, in English, that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond).
• Providing guidance and feedback to partner creative agencies and brands.
• Working closely with internal creative groups as well as external agency partners.
• Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands.
• Drive successful integration of broader creative content and brand initiatives at Netflix and our strategic partners.
• Collaboration with cross-functional teams including Ads, Creative Marketing, Marketing Planning, Content, Production, Events, Social and Public Relations.

Requirements

• 10+ years of experience developing, negotiating, and executing incredibly creative entertainment partnerships or brand campaigns.
• Experience within a film or TV environment, either directly within an entertainment organization or being brand/agency side having collaborated within entertainment.
• Clear and articulate writer, in both Italian and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
• Regular travel to Milan.
• Proven experience in brand, entertainment and/or consumer marketing in a brand side or agency (creative/publisher/media) role.
• Has demonstrated the ability to leverage research, insights and analytics to inform creative strategy.
• Able to give strong input on strategy and a clear POV on creative work.
• Experience and palpable passion for building great content marketing programs that are unique and scalable.
• Demonstrated ability to prioritize and drive results.
• Has a record of cultivating relationships and a deep level of respect with top brand marketers.
• Can flourish in our unique company culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.