Programmatic Campaign Specialist

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact

The Programmatic Campaign Specialist will be a hands‑on expert responsible for the execution, optimization, and management of programmatic media campaigns across various DSPs. This role requires a deep understanding of programmatic buying mechanics, a keen eye for data, and the ability to translate strategic objectives into effective campaign activations, ensuring optimal delivery and performance for our clients.

Responsibilities

• Setting up, launching, and managing programmatic campaigns directly within major DSPs (e.g., The Trade Desk, Amazon DSP, Google DV360) and external tools.
• Monitoring campaign performance daily, analyzing key metrics and KPIs to identify optimization opportunities.
• Implementing ongoing optimizations to maximize campaign effectiveness and achieving client objectives.
• Developing and refining audience targeting strategies based on campaign goals (branding/performance).
• Conducting regular reviews of campaign pacing, budget utilization, and overall performance.
• Staying updated on programmatic technologies, DSP features, and industry best practices, acting as a point of contact for tech‑related topics.
• Designing and executing tests to evaluate the impact of new features, products, formats, and tactics.

Requirements

• 2+ years of hands‑on experience in programmatic or ad trafficking within a media agency or similar environment.
• Proven operational proficiency with major DSPs (e.g., The Trade Desk, Amazon DSP, Google DV360) for campaign setup, management, and optimization.
• Familiarity with analytics, brand‑safety tools, tracking, attribution, and reporting platforms.
• Good knowledge of ad servers, rich media vendors, and web debugging tools.
• Excellent command of Microsoft Excel and PowerPoint.
• Strong analytical skills, detail‑oriented, and highly focused on data accuracy.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Fluent in English (spoken and written).
• A passion for digital advertising and a proactive approach to problem‑solving.
• A keen interest in leveraging data and emerging technologies, including AI tools, for enhanced understanding and efficiency.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Advertising Services