Director of eCommerce & Digital Business (Luxury Retail) Milan HQ

We are delighted to be partnering with a world-leading luxury brand to appoint a Global Director of eCommerce & Digital Business, based at the company’s Milan headquarters. This is a senior leadership role with full global remit, responsible for defining and executing the digital commerce strategy across eCommerce and eConcessions. Reporting directly to the CEO, this position carries full P&L ownership and accountability for revenue, profitability, and operational excellence.

The Global Director will combine strategic vision with hands-on execution, overseeing market expansion, platform development, performance marketing, and customer experience. This is a career-defining opportunity for a commercially minded digital leader with deep operational expertise, strong financial acumen, and a proven track record in scaling digital businesses.

Key Responsibilities

Strategy & Market Expansion

• Define and implement the global eCommerce and eConcessions strategy, driving market entry, expansion, and go-to-market planning.
• Conduct market research and analysis to assess demand, competitive landscapes, and regulatory environments.
• Build a multi-year roadmap that balances long-term growth with short-term implementation.
• Partner with senior leadership to ensure local adaptation while maintaining global alignment and omnichannel integration.

Commercial Leadership & P&L Ownership

• Hold full P&L responsibility, accountable for revenue growth, profitability, and margin optimisation.
• Lead annual budgeting, forecasting, and performance tracking, ensuring all initiatives deliver strong ROI.
• Develop pricing, promotional, and merchandising strategies to drive commercial performance.
• Monitor and enhance key business metrics including CAC, LTV, ROAS, conversion, and retention.

Platform Development, UX & Operations

• Oversee the development, launch, and scaling of eCommerce platforms across global markets.
• Define and deliver the product roadmap, ensuring best-in-class UX / UI, personalisation, CRO, and seamless content-to-commerce integration.
• Ensure operational excellence across inventory, fulfilment / 3PL, payments, fraud prevention, and customer service.
• Select, negotiate, and manage relationships with vendors and partners supporting digital infrastructure.
• Implement scalable systems and processes to drive efficiency and enable growth.

Performance Marketing, Insights & Team Leadership

• Lead performance marketing strategy across SEM, SEO, paid media, CRM, loyalty, and affiliates.
• Partner with creative and brand teams to ensure consistent digital storytelling and brand alignment.
• Establish data-driven reporting frameworks, turning insights into actionable strategies for growth.
• Build, lead, and inspire a high-performing, cross-functional digital team.
• Act as the digital champion within the business, aligning executive stakeholders to eCommerce priorities.

Candidate Profile

• 10+ years of senior digital leadership experience, with proven success in eCommerce strategy, expansion, and P&L management.
• Strong commercial and financial acumen, with a track record of scaling profitable global businesses.
• Deep expertise with leading digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (GA4, BI), and marketing technology stacks.
• Experience in performance marketing with a focus on acquisition, retention, and LTV optimisation.
• Strong background in platform development, international rollouts, and omnichannel integration.
• Highly analytical, with expertise in forecasting, financial modelling, and ROI-based decision making.
• Inspirational leader with the ability to build and scale high-performing teams in dynamic environments.
• Entrepreneurial mindset with agility to operate in fast-paced, complex markets.
• Strong communication skills and executive presence, with the ability to influence at board level.