Marketing Specialist

Specialista Senior / Project Manager

About Justrite Safety Group: At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence. With Justrite Safety Group, safety isn't just a priority-it's our passion.

Overview

The Contribution You'll bring to this Role: As a Marketing Specialist you will be responsible for designing, planning, and implementing effective marketing strategies to promote the company's brand and products, actively contributing to the achievement of business objectives and overall growth. In this role, you will report directly to the Dir, Managing Director, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team: Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite

You will be responsible for designing, planning, and implementing effective marketing strategies to promote the company's brand and products, actively contributing to the achievement of business objectives and overall growth.

Responsibilities

• Strategy and Campaigns
• Develop and implement multichannel campaigns (online and offline) consistent with the company's positioning
• Monitor the performance of marketing activities and propose corrective actions based on data and analysis
• Coordinate with the sales and marketing team to define specific strategies and initiatives for the Italian and international markets (e.g., Justrite Italy)
• Analysis and Research
• Analyze the market, competitors, and trends to identify new growth opportunities
• Monitor developments in the Italian and international markets, conducting SWOT analyses and industry studies
• Provide strategic support throughout the entire product and customer lifecycle, applying the 7Ps and 4Cs marketing mix models
• Digital Communication
• Create and manage online communication channels, including websites, e-commerce platforms, newsletters, and digital platforms
• Administer web content and updates, ensuring consistency and quality
• Strengthen brand identity and enhance customer experience through targeted and engaging content
• Content Creation
• Design and produce creative content in multiple languages: texts, images, graphics, and promotional materials
• Support communication with distributors and partners, tailoring messages to different target audiences
• Collaborate with internal teams (sales, product, communication) to ensure consistency and impact in messaging

Your Skills and Expertise

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• Degree in Economics with a specialization in Marketing
• At least 3-5 years of work experience in the marketing area within the manufacturing companies in the mechanical sector
• Excellent command of English and Italian, both written and spoken
• Proven experience in: SEO, SEA, content marketing, email marketing and Lead generation and conversion rate optimization

Additional qualifications that could help you succeed even further in this role include:

• Expertise in: E-commerce, Google AdWords, Google Analytics and Basic programming languages such as HTML and CSS
• Good knowledge of graphic design tools (e.g., Adobe Creative Suite)
• Practical knowledge of multiple social media platforms: Facebook, Instagram, Twitter, LinkedIn
• Ability to create and manage content for websites, newsletters, e-commerce, and other digital channels

Compensation

The compensation will be commensurate with experience. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets. At Justrite, we have an annual evaluation system that supports professional and financial growth based on achieved results and objectives.

Where you will work

The company is located in the province of Reggio Emilia

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company\'s commitment to excellence and innovation ensures that you\'ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment. Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!