Stage Marketing CHC

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Overview

The intern we are seeking for the Marketing area of Menarini Consumer Healthcare will join a dynamic, ambitious, and highly professional team. The intern will support the daily activities of the team, composed of a Category Manager and a Product Manager, who will provide assistance in developing the high-level professional skills required in this field.

Main Activities & Responsibilities

• Product Portfolio Knowledge: Gain an in-depth understanding of the product portfolio and the relevant market landscape.
• Performance Monitoring: Continuously monitor brand performance, including Sell-out (IQVIA data and report generation), Sell-in (Oracle BI), and ongoing commercial activities.
• Competitive Analysis: Analyze competitive landscapes, including competitor characteristics, positioning, product ranges, activated strategies, and sell-out performance.
• Marketing Activity Support: Assist the team in executing ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities, with a particular focus on promotional initiatives (both digital and traditional).
• Presentation Collaboration: Collaborate on the development of presentations related to marketing strategies and plans.
• Digital Property Management: Oversee and, if necessary, update the brand's various digital properties (website, social media pages).

Job Requirements

We are seeking candidates with a degree in Economics, including a Master's degree or Master's program with a specialization in Management or Marketing. The ideal candidate combines ambition, active listening, tenacity, and a humble approach. They should possess a curious mindset, with a strong inclination for reasoning and understanding the 'why' behind things. Over time, the role will require a balance of critical analytical skills (utilizing complex databases, integrating various data sources) and an innovative, creative approach. A very high level of motivation for undertaking an internship within the marketing function of a structured company, as in this case, is essential.

Seniority level

Internship

Employment type

Full-time

Job function

Marketing and Sales

Industries

Pharmaceutical Manufacturing