Category Development Manager

Category Development Manager at Reckitt

We are Reckitt, Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in‑stores and online. Within Sales, we’re focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast‑paced environment where cross‑functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About The Role

You will play a pivotal role within the Sales Team by tailoring the Category & Brand strategy and driving excellent execution on the channel and on key top customers across the 4P : product, price, placement and promotion.

Your responsibilities

• Monitoring Category and Brand performance through monthly analysis on sell‑in and sell‑out data.
• Supporting the whole process of launching New Products : from target setting, forecast planning, salesforce presentation to KPI’s tracking, follow‑up and recovery plans.
• Developing sales tools for point of sales (displays, POSM…) and for Reps / Kam (category book).
• Deploying Category & Brands Plans to Sales Team during quarterly canvass meetings.
• Tracking compliance of sales execution to the Category and Brand guidelines (e.g., identification of gaps by channel and customer on assortment, promo calendar, shelf placement, secondary placement, trade spending, etc.) and activating recovery plans.
• Assessing the ROI of commercial activities / promotions / trade spending with structured post‑evaluation analysis to provide the Category Team with solid recommendations.
• Shadowing and cooperating with Sales Reps and Key