Digital Marketing Specialist

About Us

FGF Industry is a leading Italian sportswear and outerwear company, based in Vicenza province. Founded in 1998, FGF Industry combines a truly Italian DNA with an international soul, which reflects in the style of its collections and its open, farsighted business vision. Part of the group BLAUER and TenC brands Looking for a Digital Marketing/PPC Specialist with in-depth knowledge of E-commerce for fashion sportswear brands (B2C).

As Paid per Click Specialist, you will be responsible for planning, managing all the digital marketing campaigns, mainly across Google and Meta advertising platforms through the Paid Media partner Agency.

Requirements

• In-depth knowledge of digital marketing tools such as Facebook Ads Manager, Google Ads, Google Analytics
• Demonstrated track record of running paid Search accounts for E-commerce (B2C, Fashion Sportswear)
• Proven track record in managing social campaigns (Meta) and Video & Display campaigns (Google Ads), with a focus on E-commerce performance
• Analyze and track on daily basis the success of these campaigns through Web analytics & Sales reporting
• Monitor the digital marketing budget
• Closely collaborate with the e-commerce manager to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilise CRM and track spend throughout the year to ensure shrewd investment
• Understanding of business metrics, digital KPIs and how to turn data into action
• Collaborate with the Paid Media/SEO Agency to identify trends and making recommendations to optimize budget, website structure, page construction, keyword lists and SEO copywriting
• Strong organizational skills: attention to detail, operates with urgency and discipline
• Goal-oriented and positive attitude
• Bachelors degree in marketing, economics or other similar field of specialization.
• 3+ years experience in similar role, preferably in a Luxury Fashion Company or in an Agency
• 3+ years experience with Google Ads, Analytics, Facebook Ads and/or other paid digital advertising platforms.
• Strong oral & written communication skills
• Knowledge of the English language