Web Analyst / Tracking Analyst / Gtm Manager

Sintra Digital Business has been operating in the web world for 19 years and has always offered solutions to grow the online business of its customers. Born from an entrepreneurial project, we have grown more and more to become a structured reality with over 200 B2B customers, 4,000 B2C customers and 70 employees in Italy and abroad.

Responsibilities

• Know to set traceable links in such a way that tools such as Google Analytics can precisely distinguish campaigns, sources and means of origin of the link
• Interpret data and provide detailed analysis on web activities
• Analyze the web channels active during a given activity
• Report data on AdWords campaigns and other paid campaigns
• Interpret the results by making them meaningful to the client
• Draws up clear and complete reports of activities

Requirements

• Google Tag Manager
• Google Analytics
• Google Analytics 4
• Cookie management systems (e.g. Iubenda / CookieBot)
• HTML, CSS, Javascript
• Preferably knowledge Shopify