TikTok Shop - Category Lead, Milan

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users. This role is based in our Milan office. Responsibilities :

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high-performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Minimum qualifications

• Proven experience leading and scaling high-performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the Italian market, including consumer behavior, digital trends, and mobile commerce transformation.
• Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both Italian and English, ensuring seamless communication with local partners and stakeholders.

Preferred qualifications

• Strong understanding of E-commerce, content marketing and influencers
• Experience of owning P&L on an E-commerce platform / marketplace
• Experience in managing diverse teams
• Ability to thrive in ambiguity and adjust quickly to change