Influencer & Content Marketing Senior Manager

Location : Milan / Rome

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Overview

As the Influencer & Content Marketing Senior Manager, you will be responsible for leading the Italian marketing strategy for global and local live events, driving social media and content campaigns, and managing influencer partnerships. You will efficiently handle budget allocation, analyse campaign performance, ensure compliance with advertising standards, and oversee legal matters. Additionally, you will spearhead PR initiatives, foster community engagement, and drive content innovation to elevate brand visibility.

What you’ll do

• Lead the Italian marketing strategy for global (e.g., EPT, WSOP) and local (e.g., Campione Open) live events, overseeing content creation and amplification across all event stages.
• Oversee social media, YouTube, and non-gaming content strategies, managing end-to-end content planning, production, publishing, and community engagement.
• Develop and execute influencer and talent partnership strategies to enhance brand visibility, while managing relationships with external agencies.
• Analyse influencer performance, manage content marketing budgets, and ensure financial controls and compliance with advertising standards.
• Handle contracts, IP control, and legal matters related to influencer and content marketing.
• Coordinate media relations, consumer PR, and community management (e.g., Poker communities) to boost brand engagement.
• Brainstorm and implement innovative content formats and strategies, including Poker content marketing and streaming initiatives.

What you’ll bring

• Proven experience in community management or player engagement, ideally in gaming or online entertainment.
• Skilled in managing online communities and using platforms like Discord, Twitch, and social media.
• Excellent communication and relationship-building abilities.
• Data-driven with experience tracking engagement metrics.
• Proficient in both Italian and English.
• Willing to travel within Europe as required by business needs.

Why choose us

A dynamic environment within the world’s largest online gaming group.

Opportunities for learning, growth and cross-country collaboration.

Meal allowance.

Supplemental Health Insurance.

Choose us also for :

An inclusive work culture and access to our Diversity & Inclusion initiatives.

Well-Being Support : meditation courses, online medical services and counselling with certified coaches and psychologists.

Learning & Development : training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

Parental Leave Packages offering additional financial and practical support.

Volunteering during working hours.

Much more about us

Have a look at our amazing blog Inside : hear directly from our employees at the following link : .

Reviews and comments from our and pages. Put yours!

Equal Opportunity

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.