CRM Manager

Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.

They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.

Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.

MISSIONS

• Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)
• Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)
• Coordinate internal and external stakeholders, including agency management
• Manage and enhance the loyalty program

PROFILE

• Master’s degree (Marketing, Digital, Business, or equivalent)
• 2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury
• Strong command of Klaviyo is a strong asset
• Excellent analytical and segmentation skills with a data-driven mindset
• Customer-centric approach with solid commercial awareness
• Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
• Fluent in English and Italian

Soft Skills

• Highly organized and detail-oriented
• Team player with strong collaboration capabilities
• Analytical and performance-driven
• Strong interest in fashion, femininity, and the brand’s identity

MORE

• Start: Mid-January
• Duration: 4 months, full-time
• Location: Bergamo