Business Unit Manager - Juice & Fruit

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The Company

Founded in 1985, Agrumaria Reggina is a nature-inspired family company specialized in ingredients for Nutrition and Beauty industries. With 40 years of experience, we have established ourselves as a reliable partner for customers worldwide, combining technical expertise with a strong focus on innovation.

Our approach is grounded in continuous investment in R&D, enabling us to deliver high-quality products that meet the evolving needs of the global market. With a presence that spans across multiple continents, including a new facility in Egypt, we are committed to ensuring excellence in every aspect of our work.

Visit Life at Agrumaria Reggina to learn more about the company.

Role Overview:

The Business Unit Manager for the Juice & Fruit category plays a pivotal role in aligning market and customer needs with the technical and production capabilities of the company. This category includes juice concentrates, NFC juices, fruit and pulp components, and juice-based compounds, which are strategic products in the company’s portfolio. The manager will act as the primary interface between the Sales Force and R&D, ensuring that product development is market-driven and that the offering remains innovative and competitive. A fundamental aspect of the role is maintaining a close, continuous, and operational relationship with the production plants in Italy and Egypt, guaranteeing product feasibility, supply chain responsiveness, and industrial scalability of projects. The purpose is to drive growth and innovation within this product line by deeply understanding client demands, anticipating trends, and translating them into actionable R&D and operational strategies, always in line with the company's commercial and technological objectives.

In your role you will:

• Lead the development of the product portfolio by translating customer needs and market insights into distinctive, well-positioned solutions.
• Analyze market trends, segmenting target markets, and identifying opportunities for growth and expansion.
• Ensurecontinuous collaboration between functions, prioritizing high-impact projects, and aligning technical feasibility with commercial goals.
• Build strong relationships with key clients, coordinating co-development activities, and validating new projects from both technical and commercial perspectives.
• Oversee the Business Unit’s plan, tracking key KPIs, and delivering executive reporting.
• Coordinate marketing, quality, logistics, and regulatory functions to ensure smooth and effective go-to-market execution.
• Enhance brand presence through trade shows, industry events, and communications aligned with strategic positioning.

The ideal candidate has:

• Bachelor’s or Master’s degree in Engineering, Business Administration, or a related field.
• At least 5 years of experience in product management, business development, or technical-commercial roles.
• Strong understanding of R&D and product development processes.
• Solid knowledge of market dynamics, competitor landscape, and customer segmentation.
• Fluent in English (minimum B2 level); other languages are a plus.
• Proficient in Microsoft Office; experience with CRM and project management tools is beneficial.

Nice to have:

• Strategic mindset, analytical rigor, and business-oriented innovation.
• Strong leadership, communication, and cross-functional collaboration skills.
• Customer-focused approach, with solid project management and organizational abilities.
• Resilience, adaptability, and a hands-on attitude to problem-solving.

Workplace Culture:

Agrumaria Reggina fosters a professional environment that values diversity, inclusion, and personal growth. We are committed to creating a workplace where every individual is respected and valued. This commitment is embedded in our hiring practices, company policies, and professional development opportunities. Joining Agrumaria Reggina means becoming part of a dynamic, multicultural team with a strategic role in a company expanding rapidly in international markets.

Our values guide everything we do. We prioritize Customer Centricity, delivering tailored, high-quality solutions that exceed expectations. With a focus on Speed of Action, we respond quickly and efficiently to all needs, while committing to creating a Positive Impact through sustainable products that benefit the environment and society. Through Continuous Improvement, we embrace innovation and growth, constantly refining our work. As One Team, we collaborate with unity and shared purpose through Gentle Leadership that fosters an inclusive and supportive environment, ensuring empathy and kindness define our approach. These principles drive our journey toward excellence and meaningful impact.

Keywords:

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Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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