Omnichannel & AI Business Specialist

Join to apply for the Omnichannel & AI Business Specialist role at Merck Group

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role

As the Omnichannel & AI Business Specialist, you will be the key reference point for digital ecosystem aimed at engaging Healthcare Professionals (HCPs). Digital Strategy: You will support the development of the digital channels strategy and the omnichannel action plans, ensuring alignment with brand goals and company engagement priorities. Platform Management: You will be responsible for managing and maintaining key local platforms, including the HCP website, Marketing Automation tools, and Webinar platforms. Content & Campaigns: You will support Marketing teams in defining effective digital initiatives, collaborating on content localization (e.g., CLM, DEM), and managing third-party agencies for creativity and ad-hoc campaigns. Data & AI Integration: You will define digital Customer Engagement KPIs, analyzing data to identify improvement opportunities and drive data-based decisions. Crucially, you will monitor and integrate Artificial Intelligence solutions and tools into our digital ecosystem, working closely with IT and Data Science teams to maximize personalization and business impact.

Who You Are

• Bachelor's degree in Economics, Engineering, or equivalent; a Master's degree in Digital Marketing is preferred.
• 2-3 years in a similar role, with experience in the pharmaceutical industry being a plus.
• Proven experience in managing projects involving AI and Machine Learning solutions. Global or Regional experience is preferable.
• Excellent knowledge of digital applications and solid experience in marketing strategy and tactical initiatives.
• Open-minded, with strong logical and analytical skills.
• Team player with a proactive attitude, strong problem-solving abilities, and a project management mindset.
• Fluent in English and Italian.

What we offer

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!