Digital Business Partner

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As part of strengthening its team, Forward Media part of Havas Group, the media agency dedicated to the global leader in Luxury, is currently seeking a Digital Business Partner.

Key Responsibilities

• Lead the end-to-end management of digital media budgets for luxury Brands operating across multiple markets, ensuring strategic coherence and flawless execution;
• Develop actionable digital strategies and full funnel media plans comprehensive of data-driven audience and channel mix planning, in consideration of business goal, product priorities and market dynamics;
• Oversee the execution and performance monitoring across social, display and video channels, in alignment with industry best practices through the constant relationship with the main Digital Players and Media Owners;
• Produce insightful reporting to guide Clients’ strategic decision making and drive business growth while improving YoY media results;
• Define the optimization and innovation roadmap across channels, deploying pilots and leveraging automation solutions;
• Maintain sharp daily communication with Client stakeholders, and lead quarterly business reviews with senior Client Leadership;
• Manage and mentor a team of mid-senior digital specialists, ensuring their continuous professional development;
• Closely collaborate with other Agency teams, including Programmatic, Data and Analytics ones, to deliver fully integrated digital solutions and contribute to the improvement of internal processes.

Requirements:

• Approximately six years of experience in digital media management, with a specific focus on social media area;
• Demonstrated experience in managing complex digital media strategies, ideally within the luxury industry and/or on accounts with meaningful spending power;
• Impressive knowledge of the main social platforms (as, Meta, TikTok, Pinterest, LinkedIn, etc.) and Google Ads, both from a theoretical and practical application perspective;
• In-depth knowledge of third-party tracking, measurement frameworks, and major analytics systems;
• Proven leadership capabilities and the ability to operate with autonomy and accountability;
• Strong analytical mindset and strategic thinking alongside hands-on optimization ability;
• Exceptional communication skills;
• Team player attitude, excellent organizational skills and attention to details, critical thinking and result oriented approach;
• Passion for digital marketing topics - fashion and beauty interest is a plus.

Workplace: Hybrid (agile working + Milan office)

Working hours: Full-time

Employment terms and salary: aligned with the candidate’s experience and skills.

This job posting is open to candidates of all genders (Law 903/77). Candidates may send their CV including the following authorization for the processing of personal data:

I authorize the processing of my personal data pursuant to Art. 13 of Legislative Decree 30 June 2003 No. 196 – “Personal Data Protection Code” and Articles 6 and 13 of GDPR 679/16 – “European Regulation on Personal Data Protection.”