Marketing Manager

Overview

We are Miroglio Fashion — the Miroglio Group company that manages, both directly and indirectly, the design, production, and international distribution of 9 clothing brands. Each brand has its own unique identity and specialization, created to reflect and celebrate every woman's style. We’re looking for a new Marketing Manager to join Miroglio Group headquarters in Alba. The ideal candidate is passionate about marketing, has a deep understanding of market and fashion trends, and is capable of creating and implementing brand marketing strategies across all consumer touchpoints.

Responsibilities

• Develop and execute go-to-market plans across multiple channels, defining the marketing calendar, managing budgets, and tracking KPIs and performance to assess the effectiveness of each initiative.
• Manage relationships with Wholesale Italy/Europe and Digital Marketplace accounts, supporting the development and implementation of marketing plans and ensuring alignment with the overall strategy and investment, working closely with the Commercial team.
• Integrate and execute seasonal in-store events into the communication calendar, collaborating closely with Brand Comms, Social Media, Visual and Retail teams to define support strategies, monitoring KPIs and measuring ROI.
• Coordinate internal Sales Meetings and support the organization of Store Manager meetings to ensure consistent alignment across teams.
• Oversee and manage the Media plan in collaboration with Digital, PR and Social Media teams.
• Partner with Brand Comms teams to support brand events, such as Design Week.

Knowledge, Skills & Abilities Required

• Degree in Marketing, Communications, Business or related fields
• Minimum 5 years of marketing experience in fashion or lifestyle industry
• Excellent written and verbal communications skills in English
• Strong ability to develop and execute marketing communication strategies across all consumer touchpoints
• Advanced knowledge of SAP platforms and Microsoft Office applications

What we offer

• Role-specific onboarding, where you’ll be trained on our business and processes, and have the chance to see how a store operates.
• A meritocratic environment where investing in those who want to make things happen is a priority
• Continuous training programs and opportunities for professional growth
• Corporate benefits and well-being initiatives (yoga, pilates, psychological support services, and much more)
• Up to 50% discount on all products across our brands

Location: Alba