Brand & Sponsorship Specialist (Sost. Mat.)

Job Posting Title

Brand & Sponsorship Specialist (Sost. Mat.)

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals. We are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What you will do

We are looking for a Brand & Sponsorship Specialist (Maternity Cover) to join our team and ensure continuity in driving brand visibility, consistency, and engagement across our markets. This role is responsible for managing brand strategy execution, developing sponsorship activities, and ensuring brand excellence in all communications and touchpoints.

ACTIVITIES AND AREAS OF RESPONSIBILITY

• Play a key role in the execution of the Company’s dual sport sponsorship strategy, ensuring full integration with the overall brand strategy.
• Manage day-to-day relationships with sport partners, rights holders, and agencies.
• Oversee sponsorship activation plans across both sport platforms, ensuring synergies, coherence, and market relevance.
• Develop engaging storytelling and brand content leveraging sport assets across digital, PR, retail, and events.
• Coordinate with local markets to tailor sponsorship activation, ensuring flexibility while maintaining brand consistency.
• Monitor sponsorship KPIs, measure ROI, and prepare reports and recommendations for continuous improvement.
• Ensure alignment between sponsorship activities and broader marketing/communication campaigns.
• Stay up to date with sport marketing trends, benchmarking competitors’ activities and bringing innovative ideas to enhance sponsorship value.

She/he reports to the Senior Brand Manager

What you need to succeed

Requirements

• Previous experience (2-3+years) in brand management and sport sponsorship
• Strong understanding of sponsorship rights, activations, and measurement frameworks
• Project management skills and ability to manage multiple stakeholders (internal & external)
• Excellent communication and presentation skills in English (other European languages are a plus)
• Ability to balance strategic vision with hands-on execution
• Previous experience in international/multi-market sponsorship projects is highly valued

Education

Bachelor’s degree in Marketing, Sales, Ecommerce, Digital, or related field

Professional Experience

Experience in advertising agency or sport sponsorship

Languages

Fluent in English – written & verbal

Soft Skills

• Team spirit
• Relentless learner
• Self-motivation

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.