Market Intelligence Manager

Market Intelligence Manager – Lectra

Provide market, industry, competition and account intelligence supporting EMEA management team. Analysis ensures effective planning and execution. Contact customers and factories to conduct interviews and observe business processes.

Duties & Responsibilities

• Macro Economy Intelligence
  • Set up macro economy indicators and monitor trends; provide impact analysis monthly.
  • Track and collect macro economy news and analytical articles; share observations with management.
• Market and Industry Intelligence
  • Align with corporate team to analyze local market trends and demands; link offerings for Industry 4.0.
  • Understand new market areas and evaluate growth potential.
  • Monitor market and industry movements; share insights with management.
• Competitor Intelligence
  • Learn and share competitor knowledge; complete local information.
  • Collect, process, analyze local competitor intelligence using consistent format.
  • Monitor key competitors’ communication, wins, movements; evaluate capabilities and propose actions.
  • Drive cross‑function departments to perform competitive analysis and benchmarking.
• Business Intelligence
  • Analyze customer install base by product mix, industry, and business type; provide direction for marketing planning.
  • Collaborate with Data Marketing to improve database accuracy; recommend segmentation and targeting.
  • Support sales and marketing teams with regular and ad‑hoc business analysis and data requests.
  • Update Salesforce account qualification database.

Education & Experience

• Bachelor’s degree in Marketing, Business, Economics, or Statistics (preferred).
• At least 5 years in marketing intelligence, market research, strategic analysis, consumer research, competitive intelligence, business intelligence, or data analysis.
• Proficiency in market and data analysis (statistics, databases).
• Excellent written and spoken English skills.
• Proficient in advanced Microsoft Office (Excel, PowerPoint), Salesforce.
• Exposure to EMEA market is a plus.
• Self‑motivated, proactive, independent worker.
• Excellent project management skills (organization, time management, decision making).
• Strong analytical and problem‑solving skills.
• Ability to handle pressure in a challenging work environment.
• Team player with good interpersonal and cross‑functional skills.

Travel & Location

Based in Milan; 30% travel to customer sites and Lectra offices.

Lectra is an equal opportunity employer.