SEO Specialist

We are currently seeking a dynamic and strongly motivated professional with a strong passion for SEO, digital marketing, and AI-driven technologies to join our Marketing team in Milan as SEO Specialist.

The SEO Specialist will execute and evolve SEO strategies and projects for our brand partners, becoming a key reference point for the SEO channel within The Level Group, with a strong focus on innovation, automation, and performance-driven growth.

Our ideal candidate combines an analytical mindset, hands‑on SEO expertise, and a strong curiosity for AI applications in search, content, and data analysis.

What you’ll do:

• Support the management and execution of SEO projects end-to-end, including SEO analysis, technical optimization, content strategy, and link building, across international e-commerce websites

• Contribute to and actively participate in AI-driven SEO projects, such as:

  • AI-supported keyword research and search intent analysis

  • Content optimization and generation workflows using AI tools

  • Automation of SEO audits, reporting, and monitoring processes

• Monitor daily website performance using SEO and AI-based tools, Google Search Console, and analytics platforms, identifying opportunities for continuous improvement

• Analyze keyword performance, SERP dynamics, and search trends to identify growth opportunities and areas of underperformance

• Analyze and monitor organic search traffic, identifying patterns, trends, and scalable growth opportunities through data-driven insights

• Create clear and actionable SEO and performance reports, translating data into insights for internal and external stakeholders

• Collaborate closely with internal teams to execute SEO strategies across multiple languages and markets, ensuring alignment with business goals

• Stay up to date with SEO evolution, Google algorithm updates, AI developments (e.g. Generative Search, Search Generative Experience, AI Overviews), and emerging best practices

What we are looking for:

• At least 2 years of experience in SEO, with e‑commerce SEO experience considered a strong plus

• Solid hands‑on knowledge of technical SEO (crawlability, indexation, site architecture, Core Web Vitals)

• Good understanding of HTML, CSS, and JavaScript and their impact on SEO

• Proven experience working with SEO tools such as Screaming Frog, Ahrefs, SEMrush, or similar

• Experience or strong interest in AI‑based tools for SEO, such as:

  • AI-powered keyword research and SERP analysis tools

  • AI-assisted content creation and optimization platforms

  • Automation tools for SEO monitoring, reporting, and data analysis

• Ability to leverage AI tools (e.g. ChatGPT or similar LLMs) to support SEO analysis, content workflows, and problem‑solving (prompting skills are a plus)

• Strong analytical and numerical skills, with confidence working on data sets

• Proficiency in MS Excel and PowerPoint; experience with data visualization tools is a plus

• Excellent communication skills, with the ability to clearly explain complex SEO and performance topics to diverse stakeholders

• Ability to thrive in a fast‑paced, dynamic, and performance‑oriented environment

• High attention to detail, combined with a proactive and problem‑solving mindset

• Ability to work both independently and cross‑functionally within international teams

• Fluency in English is required; knowledge of an additional language is a plus