Global Strategic Marketing Director (m/w/d)

Global Strategic Marketing Director (m/w/d)

Join LivaNova to lead marketing strategy for CP portfolio, overseeing product lines, launches, market analysis, and global team management.

Key Responsibilities

• Develop and execute global marketing strategy for disposable and non-HLM product lines.
• Support creation and communication of CP strategic plan and portfolio roadmap in collaboration with R&D.
• Drive brand positioning and messaging in the perfusion space with the Communications manager.
• Ensure early marketing assessment for innovation opportunities and deliverables per the innovation framework.
• Accountable for successful launch of new products, managing global go‑to‑market, positioning, and promotional activities.
• Collaborate with cross‑functional and regional teams on product launches and marketing campaigns.
• Identify market research needs, define projects, and guide product development and marketing strategies.
• Drive competitive monitoring, response messaging, and objection handling to support the global sales force.
• Own and maintain the global marketing data framework to provide relevant market data for marketing deliverables.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and key stakeholders globally.
• Participate in the development of targeted marketing programs to engage and educate customers, creating brand loyalty and advocacy.
• Collaborate closely with regional marketing teams to ensure consistency in messaging and execution of global marketing initiatives and to understand customers’ and field teams’ needs.
• Work cross‑functionally with R&D, regulatory, OPS, and Quality teams to align marketing efforts with business goals.
• Build and manage a high‑performing marketing team based on the LivaNova MVP.
• Ensure high level of market, customer, and product knowledge within the team.
• Develop and manage a marketing budget, monitor key performance indicators, and adjust strategies for continuous improvement.

Qualifications

• Minimum 10 years experience in Marketing/Sales within MedTech or pharmaceuticals.
• Master’s degree in marketing, business administration, health science is desired.
• Proven track record of successful product launches and brand building.
• Proven track record of leading and managing marketing or business teams.
• Strong interpersonal skills, proven ability to manage by influence and work as part of a collaborative team.
• Strong analytical skills and problem‑solving attitude with a demonstrated ability to work collaboratively across the organization in a demanding and action‑oriented environment.
• Strategic and innovative mindset, demonstrated ability to design marketing strategy, plans, and lead through execution.
• Proven successful project management leadership skills.
• Results oriented.

Travel Requirements

Willingness to travel up to 50%.

EEO Statement

LivaNova values equality and diversity. Recruitment is fair, transparent and free from unlawful discrimination. Selection driven by the key demands for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non‑job‑related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.