Digital Merchandiser

Overview

Job Description

Play a pivotal role in advancing the LEGO Group’s digital strategy and strengthening relationships with key retail partners in Italy!

With a focus on collaboration and innovation, this role will be responsible for optimizing the digital presence and visual display of our product portfolio at our retail partners’ websites, ensuring a consistent brand experience across all eCommerce channels. This role will deliver high-quality digital merchandising and content strategies, using data insights to drive performance, increase product visibility, and improve the overall shopper experience!

Please note: This position will be based in our LEGO Sales Office in Milan, and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

The closing date for applications will be Wednesday, 24th September 2025.

Core Responsibilities

The Digital Merchandiser will support our key strategic accounts, working across the business with multiple functions to drive growth, and bring eCommerce/digital expertise to the Italy BU to innovate for the future.

• Shape the experience of LEGO online shoppers by driving eCommerce focused creative and digital merchandising activities across the Italian market.
• Work with the Western Europe Digital Merchandising team to create, tailor and deploy on-brand assets and strategies.
• Collaborate closely with local teams in Sales and Marketing. Crafting creative strategies to elevate the shopper experience with the objective of growing conversion.
• Enable data driven decision making through reliable and timely performance reporting against conversion metrics.
• Partner with cross-functional teams to guide creation of forward-thinking, eCommerce-ready content and assets that meet eRetailer requirements.
• Collaborate with B2B customers to accelerate their digital transformation, leveraging content and online activations.
• Lead test & learn to improve performance and keep the Italian BU at the forefront of new opportunities and trends.

Play your part in our team succeeding!

The eCommerce team is an energetic, passionate and growing part of LEGO Italy team, leading growth in the overall Italy business as a strategic priority channel. The team is focused on bringing to life and delivering on our Partner Promise, have fun doing it and ultimately bring the LEGO play experience to many more children and adults in Italy.

Do you have what it takes

• Some years of experience in eCommerce or in marketplace roles
• Commercial approach from strategy to hands on execution
• Knowledge of eCommerce fundamentals within retail digital platforms. Digital marketing experience and strong understanding of digital metrics (UV, CTR, ROAS etc.)
• Strong communicator and collaborator, attention to detail and analytical skills
• Curious and passionate about innovation - up-to-date on market trends and innovation
• Ability to work independently, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere
• Strong learning attitude to adapt to the evolving eCommerce new retail, media and operational environment
• Proficient in Italian and English

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you\'ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.