Lifecycle Marketing CRM Manager

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship / status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.

Qualifications

• 3 years managing email and in-app / push strategies and execution including :
• Lifecycle marketing creative / messaging strategy
• Audience segmentation
• Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)
• Personalization
• Data analytics and reporting
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A / B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation
• Ideal experience in a brand direct-to-consumer or subscription business
• Excellent written and verbal communication skill with strong attention to detail
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer

• 100% remote work
• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training
• A great international team and friendly environment