Marketing Activation Brand Manager - Wholesome Snacks

Overview

Looking for the chance to shape the future of snacking? If so, you’ve come to the right place! As Marketing Activation Brand Manager in Vimercate, Milan, you’ll be leading the business planning, strategy development, activation and innovation launches of the Wholesome Snack portfolio in Italy. You will get the chance to deliver fully integrated commercial plans for the brands, in line with category strategy and the country’s needs.

We’re Looking for Someone With

• Degree in Marketing/Management or similar
• Previous experience in marketing, demonstrating strategic thinking and solid commercial experience
• A disciplined approach to all activities that involve setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future
• High drive for results and ownership
• Ability to communicate & influence clearly in both local languages (Italian) and English

A Taste of What You’ll Be Doing

• Annual Planning Development - Lead situational analysis, strategy development, and recommend growth plans. Align growth targets with country teams for innovation and brand activation building blocks.
• New Product Launches - Identify the biggest opportunities within the toolboxes, make portfolio choices, and lead business cases to drive growth and margin. Set KPIs and track market results.
• Local Amplifications and Digital Brand Activations - Lead local amplifications and digital brand activations.
• Business Performance - Conduct data collection, analysis, reporting, and feedback on effectiveness. Track business performance and market performance, make timely recommendations on course correction plans, and provide gap-closing initiatives.
• Leadership & Partnerships - Build a strong team with the rest of the activation team and drive the vision through the organization. Partner effectively with the central Marketing Brand Management teams, RGM teams, and external agencies on campaigns, innovation, and activation plans.

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. How We Hire page to get insights into our hiring process and more about what we offer.

Need assistance throughout the application or hiring process? Email European.Recruitment@kellanova.com.

Compensation & Benefits

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through life events, big or small. Ask your recruiter for more specific information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together. We focus on Equity, Diversity, and Inclusion (ED&I) to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking. The transaction is anticipated to close towards the end of 2025 (subject to customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com. Our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.