Western Eu Marketing Manager

Overview

Fratelli Polli SRL - Western EU Marketing Manager

PERIMITER: Southern Europe (UK, DACH, FRANCE, EXPORT)

REPORTING TO: CHIEF MARKETING OFFICER

LOCATION: HQ Monsummano Terme (PT)

Responsibilities

• Innovation
• Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product tests (both quali and quanti)
• Hunt new ideas and business solutions in coherence with the Brand strategy
• Translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D innovation into a consumer success
• Lead central cross-functional team into innovation flow
• Project leadership
• BUs coordination, making a bridge on Innnovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
• Roll out Plan and Marketing Activity Plan
• Support BUs to develop impactful customer presentations
• Support BUs to develop marketing activities to speed Awareness / trial or to create frequency / Repurchase
• Trade Marketing: Work in close relationship with sales dept. developing
• Trade marketing Strategy to define priorities per Area / Customer / Format
• Trade marketing activities to improve Shelf visibility, product appeal and speed sellout
• Assortment and price analysis
• Monitoring promo impact and effectiveness
• In-store activations
• Leading new product launches and updating their performances
• Business Mastering
• Budget performance monitoring
• Margin / Mix / portfolio analysis & optimization
• Marketing and trade marketing Spending

Qualifications

• REQUIRED:
• Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
• Strong Leadership and Relation skill
• Good Experience in communication leading process, media plan and consumer activity
• Good Analytical and Financial skills
• Fluent English. French and German as a plus
• Good Presentation skills
• Experience in packaging management
• Proactivity, Creativity and open minded
• 5 years in MKTG management
• Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus

Notes

Budget and performance monitoring, and other duties as assigned.