Regional Sales Manager – UK & Northern Europe

About The Palace Company

The Palace Company is a premier luxury hospitality group representing four iconic brands: Baglioni Hotels & Resorts, Palace Resorts, Moon Palace Resorts, and Le Blanc Spa Resorts. With a long-standing commitment to excellence, innovation, and unparalleled guest service, The Palace Company continues to lead the luxury accommodation sector across key international markets.

About the role

The Palace Company Europe is seeking a motivated and results-driven Regional Sales Manager to join its Sales Team. Reporting directly to the Corporate Director of Sales EMEA, the candidate will be responsible for developing and executing strategic leisure sales initiatives across the United Kingdom, Ireland, and Northern Europe (including the Scandinavian region), with the objective of increasing market share, acquiring new business, and strengthening existing partnerships to achieve and exceed annual sales targets.

Key Responsibilities

• Define and implement region-specific leisure sales strategies and action plans for the UK, Ireland, and Northern European markets, increasing brand visibility and awareness of The Palace Company portfolio across the travel trade.
• Collaborate with the Corporate Director of Sales EMEA on annual sales budgets, business plans commercial strategy.
• Drive proactive sales and business development activities, including prospecting, telesales, client visits, presentations, workshops, site inspections, fam trips, and participation in major industry events and trade shows.
• Build, manage, and grow strategic partnerships with Leading Hotels of the World (LHW), key luxury consortia (Virtuoso, Signature, Select, Serandipians), and top-performing leisure accounts.
• Implement structured key account management through customized account plans, defined KPIs, quarterly business reviews, performance monitoring, and corrective action plans when results deviate from targets.
• Plan and manage sales travel, client meetings, internal reporting, and compliance with company policies, including timely sales trip reports, monthly performance updates, expense management, and mandatory training.

Requirements

• Minimum 2 years of experience in a similar sales role within the hospitality, tourism, or luxury travel industry.
• Degree in Hospitality, Tourism, Business, or a related field is considered a plus.
• Native or fluent proficiency in Italian and advanced English; knowledge of Spanish is a plus.
• Strong communication, presentation, and negotiation skills.
• Proven customer-oriented approach with a focus on exceeding client expectations.
• Proactive, analytical, and adaptable mindset with strong market and competitor awareness.
• Willingness to travel regularly within the assigned region.

📍 Workplace: Milan

“The job offer refers to both genders in accordance with the provisions of Legislative Decree 903/77 and Legislative Decree 125/91.”