Head of Digital Marketing

We are seeking an experienced Head of Digital Marketing to lead the global digital strategy for a fast-paced fashion brand with a bold presence across key international markets.

You will work closely with senior stakeholders and cross-functional teams to develop and execute a data-driven, innovative marketing strategy that drives brand growth, customer engagement, and commercial performance.

Responsibilities

• Develop and lead the global digital marketing strategy, ensuring alignment with overall brand and business objectives across all markets
• Oversee all digital channels, including paid media, SEO, CRM, social, content, and e-commerce performance
• Collaborate with cross-functional teams
• Manage digital marketing budgets, optimizing spend to ensure strong ROI and performance against KPIs
• Lead and grow a high-performing digital marketing team
• Leverage data and analytics to guide decision-making
• Collaborates with agencies and other vendor partners

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in digital marketing
• Deep understanding of performance marketing and/or e-commerce
• Strong leadership skills with experience managing and scaling high-performing teams
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization
• Fluent in English, additional languages are a plus

Nice to Have

• Experience in the fashion, luxury, or lifestyle industries
• Exposure to or collaboration with offline/traditional marketing channels (e.g., retail, print, OOH, events)

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

Location: Milan, Lombardy, Italy